30 Words Inspired by 29 People and An Elephant

30 Words Inspired by 29 People and An Elephant 30 Words Inspired by 29 People and An Elephant 30 Words Inspired by 29 People and An Elephant By Maeve Maddox A large number of English words might be classed as eponyms, words got from legitimate names. Numerous eponyms get from purposeful decisions to call an item, innovation, or logical disclosure after the individual most firmly connected with it, for instance: macadam, guillotine, purification. Now and then logical terms are authored to respect a well known individual or a companion, for instance, watt, ohm, and dahlia. Different eponyms get from characters in fiction, folklore, or land areas, for instance rambo, bisexual, long distance race. Eponyms I find particularly fascinating are those that get not from a purposeful naming procedure, however from unmistakable relationship with explicit people. Here are 30 eponyms that owe their reality to somethingphysical highlights, way of dress, composing style, calling, or behaviorassociated with explicit individuals (and one elephant). The People 1. bowdlerize [bÃ¥ dlé™-rä «z, boud-] expel explicitly hostile words or entries from a composed work before distributing it. From Thomas Bowdler (1754-1825) who distributed a release of Shakespeare that forgot about such things as the doorman scene in Macbeth. As silly as the thought may appear to be currently, it was a shelter to ladies who had recently been deflected from perusing the plays by their folks, spouses, or fear of social dissatisfaction. 2. blacklist [boikÃ¥ t] decline to work with somebody. From Charles C. Blacklist (1832-1897), the Irish land operator for a non-attendant landowner. Blacklist would not adjust to land changes upheld by the Irish Land League. The League acted against Boycott by forestalling his entrance to stores, postal assistance and other financial necessities. Boycotting is a significant instrument in crusades of inactive protection from low social conditions. 3. cardigan [krdä ­-gé™n] style of sweater that opens at the front. From James Thomas Brudenell, seventh Earl of Cardigan who is said to have worn a weaved petticoat to keep warm on crusade. He was one of the officers in the field upon the arrival of the deadly Charge of the Light Brigade in the Crimean War. 4. casanova [käÆ'sé™-nÃ¥ vé™] This is one of those numerous code words for a man who goes after ladies. One definition is a man nobly mindful to ladies. Others are indiscriminate man, or adulterer. From Giacomo Jacopo Girolamo Casanova de Seignalt (1725-98), an Italian globe-trotter who composed a diary in which he gloated about his triumphs. 5. hawkishness [shÃ¥ vé™-nä ­zé™m] over the top energy or a serious faith in the prevalence of ones own sex, gathering, or kind. From Nicholas Chauvin, an officer in Napoleons Army who was a by-word for difficult dedication to Napoleons Empire long after Napoleons rout. Male pettiness is the conviction that men are intrinsically better than ladies and in this manner reserve the option to set the norms for satisfactory female conduct. The descriptive word is high and mighty. 6. C-area (shortening of Caesarian Section) clinical technique in which a youngster is conveyed by being cut from the moms belly. Convention follows the word to the conviction that Roman Dictator Julius Caesar was so conceived. In any case, Roman specialists played out the methodology to spare a kid when the mother kicked the bucket before finishing conveyance. Julius Caesars mother, Aurelia Cotta, lived to bring up her fantastic little girl. The word Caesarian for the clinical strategy may have more to do with the family name Caesar than with Aurelias child. Caesar originates from Latin caesus, past participle of caedere, to cut. 7. manipulating [jä•rä- mäÆ'ndé™r, gä•r-] practice of isolating democratic areas to give out of line bit of leeway to one gathering. From Massachusetts representative Elbridge Gerry (1744-1814). The state of one of the democratic locale recommended the body of a lizard, provoking a staff member at the Boston Gazette to coin the word Gerrymander. 8. leotard [läé™-trd] leggings worn for moving. From Jules Lã ©otard (around 1839-1870), French gymnastic entertainer who was the motivation for the 1867 melody The Daring Young Man on the Flying Trapeze. 9. luddite [lÃ¥ ­dä «t] adversary of mechanical advancement. From Ned Ludd, an English worker who should have demolished weaving apparatus around 1779. Later on (1811-1816) a band of weavers calling themselves Luddites obliterated hardware in the Midlands and northern England. 10. lynch [lä ­nch] Originally lynching implied any sort of off the cuff equity, primarily flagellating. Presently it intends to drape somebody in a horde free for all without a preliminary. From William Lynch, the creator of Lynchs Law. The law was a concurrence with the Virginia General Assembly in 1782 that permitted Lynch to catch and rebuff crooks in Pittsylvania County without preliminary. The area needed authority courts. 11. cunning [mäÆ'kä- É™-vä•lä- É™n] described by practicality, personal responsibility, and duplicity. From Niccolã ² Machiavelli (1469-1527), Italian political scholar who composed The Prince (1513). In it Machiavelli contends that the best path for men and governments to accomplish and keep up power is to act regardless of good contemplations. 12. Mae West [mä  wä•st] a kind of inflatable life coat. Named for ample U.S. film star Mae West (1892-1980). 13. marcel [mr-sä•l] a haircut portrayed by profound customary waves made by a warmed hair curling accessory. Named for Francois Marcel, nineteenth century French beautician who designed the procedure in 1872. Can be utilized as an action word. 14. martinet [mrtn-Ä•t] a military official who requests severe dutifulness to guidelines; by augmentation, any individual who requests outright adherence to structures and rules. Instituted from the name of Col. Jean Martinet, a French drillmaster during the rule of Louis XIV (1643-1715). 15. masochism [mäÆ'sé™-kä ­zé™m] sexual delight in being harmed or manhandled. Instituted in 1883 by German nervous system specialist Richard von Krafft-Ebing (1840-1902), from the name of Leopold von Sacher-Masoch (1836-95). Sacher-Masoch was an Austrian writer who composed Venus in Furs, a novella about a man who appreciates accommodating associations with pitiless ladies. The descriptive word is masochistic. 16. McCarthyism [mé™-krthä- Ä ­zé™m] the act of blaming individuals for political unfaithfulness without proof; the utilization of out of line examination strategies to stifle restriction. From U. S. Representative Joe McCarthy (1908-1957). Dramatist Arthur Miller allegorized McCarthy and his strategies in The Crucible, a show about the 1692 witch chase and hangings in Salem, Massachusetts. 17. mirandize [mé™-räÆ'ndä «z] to peruse the legitimate rights to a suspect captured on a criminal allegation. From Ernesto A. Miranda (1941-1976), a worker whose conviction on hijacking, assault, and furnished burglary was toppled in light of the fact that capturing officials had neglected to educate him regarding his lawful rights. Heres the remainder of the story: Ernesto Miranda was retried after his conviction was upset by the Supreme Court. In his subsequent preliminary, his admission was not introduced. By and by, he was again indicted for capturing and assault dependent on other proof. He served eleven years in jail before being paroled in 1972. After his discharge from jail, he brought in cash by selling Miranda rights cards with his mark on them. In 1976, at 34 years old, he was cut to death in a bar brawl. The man associated with murdering him conjured his Miranda rights and would not converse with police. He was discharged and never accused of Mirandas murder. Imprint Eiglarsh 18. Oscar statuette granted for greatness in movie acting, coordinating, and so on., given yearly since, 1928 by the Academy of Motion Picture Arts and Sciences. The name Oscar was first applied to the statuette in 1936. The story is that Margaret Herrick, the Academys bookkeeper, responded to her first gander at the statuette with the comment: He helps me to remember my Uncle Oscar. Her uncle was Oscar Pierce, U.S. wheat rancher and organic product cultivator. 19. pompadour [pÃ¥ mpé™-dã'r, - dÃ¥ r] haircut in which the front of the hair is cleared up and in a huge roll. Named for Jeanne Antoinette Poisson, Marquise de Pompadour (1721-1764) special lady of Louis XV. A manly form of the pompadour brushes the hair up from the brow. 20. Ponzi plot [pÃ¥ nzä] a speculation trick by which early speculators are paid off from the commitments of later ones. Named for Charles Ponzi, who executed such a trick from 1919 to 1920. The name Ponzi might be obscured by that of Madoff to depict such a plan. Ponzis conspire got just two or three million dollars. Bernard Madoff took $50 billion from his financial specialists over a time of quite a few years. 21. quisling [kwä ­zlä ­ng] backstabber; turncoat; adversary partner. From Vidkun Quisling (1887-1945) a Norwegian legislator who headed a manikin government for the Nazis during the World War II control of Norway. 22. raglan [räÆ'glé™n] having or being a sleeve that stretches out in one piece to the neck area of the article of clothing, with inclined creases from the armhole to the neck. Named for Fitzroy James Henry Somerset, first Baron Raglan who was less an arm. The extraordinary kind of sleeve made his coat fit better. Normally found in the expression raglan sleeve. 23. Reaganomics the monetary strategies of duty cutting and shortage spending. Named for Ronald Reagan, U.S. President from 1981 to 1989. 24. rubenesque [rÃ¥ «bé™-nä•sk] stout or beefy and shapely. From Flemish painter Sir Peter Paul Rubens (1577-1640) whose works of art favor that specific female body type. 25. twistedness [sä dä ­zé™m, säÆ'dä ­z-] love of mercilessness. From Count Donatien A.F. de Sade (1740-1815), a.k.a. the Marquis de Sade. He composed books that, as per the Wikipedia article, investigated such questionable subjects as assault, inhumanity and necrophilia. He was an advocate of extraordinary f

Auditor Predecessor Successor

Inspector Predecessor Successor Question: What is the motivation behind forerunner replacement examiner correspondences? Which party, the ancestor or replacement examiner, has the duty regarding starting these interchanges? Quickly sum up the data that a replacement inspector ought to get from the forerunner reviewer. The motivation behind the forerunner replacement inspector correspondences is to enable an evaluator to decide whether a firm ought to connect with another customer. This correspondence will educate the evaluator about the history regarding the customer with the past examiner and perhaps uncover some data that would recommend that tolerating this customer isn't to the greatest advantage of the firm. Lately it has gotten imperative to painstakingly pick with whom a firm takes part in a concurrence with for speaking to them as their reviewer. Not exclusively is the organizations notoriety in question yet they can be held at risk for their customers deceitful exercises. The Auditing Standards Board has given a Statement on Auditing Standards Number 84 in October of 1997. SAS No. 84 supplanted the SAS No. 7 which has a similar title and was composed to refresh the announcement to the current condition. SAS No. 84 characterizes the necessary interchanges between the forerunner and replacement evaluator before tolerating a commitment; what to do when as far as possible the reactions to the replacement; contains test customer assent and an affirmation letter and a replacement reviewer affirmation letter. A significant number of the CPA firms use alert while tolerating new customers and experience a nitty gritty strategy before tolerating another customer. This is important to shield the firm from potential future liabilities dependent on their customers exercises. SAS No. 84 made a few alterations or enhancements to SAS No. 7 which incorporate interchanges preceding connecting with the customer, talks about the use and kinds of working papers, examines the utilization of various sorts of correspondence letters for the ancestor replacement with models, and diagrams activities that the replacement ought to follow if the budget summaries are seen as misquoted. This Statement was then altered by no. 93 in light of the fact that the announcement didnt address the situation where an evaluator began a review yet didnt complete it. SAS No. 93 explains the meaning of the forerunner inspector to incorporate this circumstance. The definition was refined to incorporate any evaluator who is locked in to play out a review yet doesn't finish it. In the ZZZZ Best contextual investigation, Greenspan was an autonomous inspector that finished a review of the ZZZZ Best Company in 1986. He utilized diagnostic procedures to take a gander at the budgetary information and he affirmed the presence of their occupations by checking on their reports. After fulfillment of the review, Minkow that possessed the ZZZZ Best Company excused Greenspan and held Ernst Whinney as the companys examiner. A congressional subcommittee was testing into the forerunner replacement correspondences that happened when this change happened. At the point when the congressional subcommittee asked what data he gave to the replacement inspector, Greenspan was said â€Å"Nothing. I did there was nothing since they never got in intense with me. Its convention for the new bookkeeper to connect with the old bookkeeper. They never connected with me, its still a riddle to me.† As indicated by SAS no. 84, the replacement can't acknowledge the new customer until they have spoken with the forerunner and have assessed their reactions. Despite the fact that the replacement is required to start the correspondence, the forerunner is required to react. The antecedent is required to get consent from the customer before giving any data about the customer. This implies there is a likelihood that the forerunner will express that they won't give any data however they should react expressing this. In the event that the antecedent doesnt give any data, this most probable implies that the customer doesnt need them to unveil some conceivably destructive data about the customer and raises a few worries about tolerating the new customer. In the ZZZZ Best Company case, Ernst Whinney said that they spoke with Greenspan preceding tolerating ZZZZ Best as a review customer. They didnt express any subtleties identified with the correspondence and Greenspan didn't affirm this correspondence. Regardless of whether Ernst Whinney initiated correspondence with Greenspan, given that neither one of the ones affirmed the subtleties of what was conveyed implies that Ernst Whinney didnt follow necessity of investigating the forerunner reactions before tolerating the customer. The replacement inspector ought to acquire data that will help conclude whether to acknowledge the customer as their examiner. The kind of data that the replacement evaluator ought to be asking about is identified with the respectability of the administration and any contradictions that the ancestor had with the administration over bookkeeping or inspecting techniques. On the off chance that theres has been issues with the board respectability or worries about their uprightness from the forerunner inspector, it probably will be a continuous concern which may mess up what's to come. Additionally, if the forerunner reviewer had conflicts with the customer about bookkeeping or evaluating methods then it would best to examine these systems with the customer before beginning the commitment with the customer. Another thing that the replacement examiner should demand is access to the forerunners working papers. â€Å"SAS no. 84 incorporates a rundown of the working papers customarily made accessible to the replacement, including documentation of arranging, inside control, review results and different issues of keeping bookkeeping and examining significance†.1 The forerunner may restrain the entrance to this working papers for reasons, for example, classification understandings or cases. These working papers give the great understanding into the customer and offer introduction to the ancestor and customers working plans. They will be the quickest and most point by point data for assessing the customer. When reacting to the replacement after the underlying correspondence, the antecedent may demand a composed understanding uncovering the terms of what they unveil. They may demand that the replacement keep the data secret and make a deal to avoid taking part in prosecutions against the ancestor identified with the material uncovered. Another thing they ought to talk about is the purposes behind the adjustment in inspectors. This data could give some knowledge into any administration respectability issues if the antecedent reviewer pulled back as the inspector. The replacement should record the interchanges with the forerunner. They should record when the correspondences happened, the aftereffects of the interchanges, and subtleties of what material was uncovered. Despite the fact that the interchanges might be oral rather than composed, it is acceptable practice to report the subtleties of what correspondences were made and the idea of the interchanges. SAS No. 84 doesnt require the documentation of this interchanges yet the replacement reviewers working papers should show the subtleties of correspondences that happened. The forerunner replacement evaluator correspondences is the way to deciding whether the firm ought to acknowledge the new customer. This correspondence will permit critical data to be assembled in deciding if to continue into an understanding or not. The achievement evaluator must start the correspondence with the antecedent. The fruition of this trade of data is indispensable to shield the firm from potential future liabilities dependent on their customers exercises.

The Handsomest Drowned Man Essay Example for Free

The Handsomest Drowned Man Essay That was the manner by which they came to hold the most mind blowing burial service they would ever think about for a deserted suffocated man. Thesis The writer utilizes enchanted authenticity, for example, everybody venerating a more unusual this enables the peruser to comprehend reality in light of the fact that occasionally we treat the dead better than we do the living. The individuals of the town spoiled him, treated him like a divine being and balanced there lives around him despite the fact that he was dead. End The individuals of the town spoiled the weird gorgeous dead man, treated him like a divine being and balanced there lives around him despite the fact that he was dead. They treated the puzzling suffocated man like sovereignty despite the fact that he was an outsider. Supernatural Realism They furtively contrasted him with their own men, believing that for their entire lives theirs were unequipped for doing what he could do in one night, and they wound up excusing them somewhere down in their souls as the most vulnerable, meanest and most futile animals on earth. The peruser increases a superior comprehension about reality since it shows that at some point we base a lot off looks The supernatural authenticity uncovers the creators contention by demonstrating all the more gruffly how we reconsider the living than of the dead Later, when they secured his face with a cloth so the light would not trouble him, he looked so perpetually dead, so vulnerable, so much like their men that the primary wrinkles of tears opened in their souls. This statement assists perusers with increasing a superior comprehension of reality since they began thinking severely about the ones who were living. The creator underpins his contention since it shows how much the individuals care for this unusual fantasy like man. It increases a superior point of view of reality since they have treated him better than there own family and here and there we dont value our family The creator contended in this statement since they held the best memorial service they have ever held for a dead man they had just barely gone over!

Difficulties in an Internet Music Promotion Company Free Essays

JEJA Entertainment is an extraordinary method to offer unrecorded music diversion to music sweethearts and fans in Australia and to the remainder of the world. JEJA is situated in Australia however since the Internet can't be restricted to a specific topographical zone, the items and administrations of JEJA Entertainment should be offered to music fans everywhere throughout the world. In spite of the fact that the Internet is an entrancing and developing methods for conveying media content, there are still startup costs that must be thought of. We will compose a custom exposition test on Troubles in an Internet Music Promotion Company or then again any comparative point just for you Request Now More often than not, web business visionaries investigate their plan of action while seeking after a different profession. This empowers them to have a fallback should the Internet business come up short. Then again, this could likewise be hostile to the ceaseless development of the business. Web business people face various difficulties in building up their business. For one, the issue of capital is a significant one. The Internet might be viewed as an ease choice for dispersion, yet there are various working costs that must be taken into accountâ€the space name and web servers, the IT faculty who will make and keep up the website pages of the webpage, the promoting staff and the creation group among others. This will include a large number of dollars if it somehow happened to turn out to be genuinely fruitful. While web showcasing by means of email can be a decent beginning stage, there ought to likewise be disconnected advancement with the goal that more individuals can be made mindful of the organization and the sorts of items and administrations that it offers (Perrini, 2006). Startup Capital and Funding Creative and original thoughts that have been generally untested do have a major potential for accomplishment on the planet, particularly so if the medium picked, for example, the Internet has such a great amount of space for development. However, in view of this exact same thing, various web media business new companies fizzle! Web business visionaries need startup capital and cash that could assist them with supporting the tasks of their web business up to such time that they can remain all alone and begin procuring benefits. Deficient subsidizing would imply that the business won't develop as fast as it is seen to be and it won't likewise become as gainful as the field-tested strategy states. Perhaps the most concerning issue that web business people face is the place to get startup cash that will help them arrangement hardware and other required materials and system for the business. Regardless of how great a thought might be, without startup capital, it will stay as a smart thought and will never be propelled to the entire world. Wellsprings of Startup Capital For JEJA Entertainment, there are various wellsprings of startup capital that they can draw from. Before recognizing the wellsprings of startup capital, be that as it may, the business people should lay downâ ¬ the anticipated costs in firing up the business. This ought to incorporate all costs, for example, gear, the foundation of pages and the support costs, the servers, the space name, the underlying limited time costs among others. This could lead them to a reasonable perspective on the costs that they will confront. At the point when these costs will have been spread out, at that point the real measure of subsidizing required for a while (or years) would then be able to be anticipated up to such time that the business can get beneficial. Individual assets and Loan from Family and Friends The least demanding wellspring of startup capital, maybe, could be the individual assets of the business people who will take part in the business. More often than not, business visionaries utilize their own reserve funds they have picked up from long stretches of filling in as workers. There are additionally business visionaries who acquired a sizable whole of cash that they at that point occupy the cash for the business that they have conceptualized without anyone else or with different companions that they have. In situations where the individual assets of the business visionaries are insufficient to cover the startup costs, they solicit the assistance from their loved ones in subsidizing their business. Web business might be less expensive than a disconnected business that offers â€Å"physical† items and administrations. The issue with the financing from loved ones cash, notwithstanding, is this may give the loved ones some desire that they additionally have significant stakes in the business something other than the cash that they loaned in beginning the business. This can prompt stressed connections and issues in the business because of the hazy desires from loved ones. In the event that JEJA Entertainment will depend on this sort of startup subsidizing, at that point the desires from the two gatherings ought to be clear to evade any contention in the zones of tasks of the business. Financing from Banks and Lending Organizations Another more hazardous wellspring of startup capital is subsidizing from banks and loaning associations. To get credits from banks and other loaning associations, there is a requirement for security as land, vehicle or other significant insurance. Contingent upon the adequacy of the strategy, banks may support the startup with the goal that it can take off and get beneficial in the long haul. Persuading banks to discharge reserves, be that as it may, is a major test as they need to limit the dangers they face in loaning so they can expand their benefits. Investment One of the significant wellsprings of assets that have become visible lately is funding from what has been affectionately called as â€Å"angel financial specialists. † These heavenly attendant speculators give genuinely necessary cash-flow to business visionaries in the twenty-first century. Investment, really, can add to the drawn out achievement of a web business startup. Heavenly attendant speculators can help growing web organizations to endure the initial barely any long periods of rivalry and troubles in the market. Most new businesses ordinarily tap funding speculators not during startup however during the following scarcely any long stretches of their activities. On the off chance that a web business doesn't pull in funding, it will undoubtedly bomb inside three years as per an examination made by Gompers and Lerner (2002). Long haul Profitability, Branding and Reputation Building Even if startup capital were found for JEJA organization, there are as yet various components that it ought to conquer if it somehow managed to be gainful and feasible over the long haul. Long haul benefit can be guaranteed through an assortment of systems and a cautious administration of assets. New capital is additionally required if JEJA somehow happened to be really effective. Brand building is another significant issue that JEJA should take part in. A fruitful marking procedure could likewise manufacture the notoriety of the organization. As time goes on, this can enable the organization to bundle itself as a decent alternative for investors and to its customers everywhere throughout the world. JEJA should be forceful in its marking procedures since it faces a tough move with different rivalries on the web. Regardless of whether the online show choice is a decent selling point, the organization needs to make its crowd and make it powerful. The organization should contribute on advertising ventures on the web and disconnected in order to make individuals mindful of what the business offers. Painstakingly positioned promotions on high traffic sites and disconnected commercials can yield returns. Also, media presentation and notoriety obtaining through sponsorship of shows by significant craftsmen, vocalists and on-screen characters and entertainers that visit Australia. Indeed, even significant occasions in Australia can be secured by the organization in order to increase more prominent reach, believability and the inclinations of shoppers. The life span of these marking systems can't be guaranteed over the long haul (Kotha, Rajgopal Rindova, 2001). Along these lines, JEJA Company needs to remain side by side with rising patterns in media outlets and in the Internet. These things make the marking methodologies progressively troublesome as the advertising staff of the organization should monitor two different albeit related fieldsâ€the media outlet just as the gathering of fans and media content shoppers just as the conduct of web surfers and customers. Long haul Growth and Strategic Management Securing startup capital is nevertheless one of the initial steps that JEJA Company should make sure about. As the activities of the organization proceed and it picks up brand acknowledgment in Australia and everywhere throughout the world, it should set up a drawn out arrangement that manages the need of new capital, compelling administration of assets and the foundation of a dependable and conspicuous Australian brand. Media outlets is profoundly unpredictable and constantly evolving. On the off chance that the marking methodologies of JEJA were compelling, it can promptly draw in financial speculators for the arrangement of new cash-flow to fund development of tasks, offering extra administrations and items, connecting progressively land territories, and setting up associations with a bigger number of creation organizations and studios. The nearness of funding is an incredible methods for guaranteeing the drawn out development and gainfulness of web organizations (Davila, Foster 7 Gupta, 2003). In that capacity, it needs to proactively search out financial speculators who put stock in the plan of action of JEJA. This should be possible through systems administration, powerful exposure and brand building and ensuring that the business conveys the anticipated salary and development. End Internet organizations, for example, Amazon. com, Yahoo, Barnes and Nobles and IVillage among others have, at a certain point, began with constrained understanding and financing. However, with viable raising of startup capital, successful marking and vital administration, they figured out how to develop their organizations (Carpenter, 2000). Despite the fact that financing is unique in relation to the domain of the board and marking procedures, it is as yet an exceptionally critical piece of the activities of the matter of JEJA. Without a doubt, there will be new patterns and difficulties that will emerge in the zone of web media business. Ye

Difference between Branding and Brand Equity Essay

â€Å"Though nobody can return and make a fresh out of the plastic new beginning, anybody can begin from now and make a shiny new ending†. (Versifier qtd. in. ThinkExist. com) This statement gives one reality that the procedure of ‘branding’ is interminable. Since, basically, when ‘brand equity’ is known or estimated, the brand could be secured and overseen appropriately. This exposition targets giving a diagram of the ‘branding’ and ‘brand equity’ terms or ideas to show the contrast between them two. What's more, because of the way that â€Å"both terms are generally characterized around the idea of increasing the value of an item (or service)† (Binnie 17), it could be difficult for certain individuals to separate between them two. That’s why the best way to deal with understand the distinction among ‘branding’ and ‘brand equity’ is to delve and look in the writing to characterize the two terms to comprehend what is implied by every single one of them. Be that as it may, before isolating each term from the other - to know the distinction between them two , let’s move to this present reality to have a thought regarding a straightforward certainty concerning a specific brand (Coca-Cola for this situation). This intriguing model â€mentioned by Blackett-has the right to be referenced here to acknowledge how significant a brand could be for an organization. â€Å"By mid-2002, Coca-Cola Company’s securities exchange esteem came to $136 billion, while the business net resource esteem (the book esteem) was just $10. 5 billion†. (5) The fascinating truth here is the point at which we add this data to the way that: â€Å"The estimation of Coca-Cola brand for a similar period (mid-2002) was assessed by $70 billion (over portion of the $136 elusive worth referenced previously! . † (Blackett 5) Then, subsequent to understanding the significance of ‘branding’ to the organization in the commercial center - in the past model , it’s time to comprehend what is implied by the two terms, ‘branding’ and ‘brand equity’. Above all else, a ‘brand’ is characterized by the Dictionary of Business and Management as â€Å"a name, sign or image used to distinguish things or administrations of the seller(s) and to separate them from merchandise of contenders. † (qtd. in. BuildingBrands Ltd. ) However, a ‘brand’ is in excess of a name, a sign or an image. In another word, this definition isn't adequate to portray the term ‘brand’. Grimaldi gave a superior definition for the term ‘brand’ as â€Å"a blend of traits, imparted through a name, or an image, that impacts a point of view in the psyche of a crowd of people and makes esteem. † And this is the thing that Blackett guaranteed when he referenced that â€Å"the visual peculiarity of a brand might be a blend of any of the accompanying: name, letters, numbers, an image, a signature, a shape, a motto, a shading, a specific typeface. (3) Likewise, Davis (2) characterized the ‘brand’ term as â€Å"all the guarantees and observations that an association ‘wants’ its clients to feel about its product(s) and administration contributions. † (2) Now, moving to the ‘branding’ idea or term, as indicated by Davis (1), ‘branding’ is a complex ‘process’, yet its objective is basic: it is the creation and advancement of a particular character for an organization, item, ware, gathering, or individual. † (3) Grimaldi referenced a fascinating definition for ‘branding’: The mix of workmanship and science that ‘manages associations’ between a brand and recollections in the brain of the brand’s crowd. † And this mix â€Å"involves concentrating assets on chose unmistakable and immaterial ascribes to separate the brand in an appealing, significant and convincing path for the focused on crowd. † Now, in the wake of understanding what is implied by both ‘brand’ and ‘branding’ terms, it’s time to recognize what is implied by ‘brand equity’ term or idea. The ‘brand equity’ idea â€Å"emerged in the mid 1990s†, (Tuominen 96) and presented in promoting writing in the 1980s† (Rajh 1) and before referencing meanings of this term, it is important to understand that â€Å"brand value is the way to understanding the net effect of marketing† (Reynolds and Philips qtd. in. Binnie 16) According to Hoeffler and Keller, â€Å"most meanings of brand value depend on ‘brand knowledge’ structures in the brains of customers â€individuals or associations † (421 qtd. in. Binnie 17). What's more, Pullig gave a straightforward definition to the term ‘brand equity’ as â€Å"consumer brand knowledge†. Keller likewise characterized the ‘brand equity’ term as â€Å"the ‘differential buyer response’ from ‘knowing’ the brand†. (qtd. in. Binnie 17) According to Keller and Kevin, ‘brand equity’ is â€Å"the estimation of the brand in the marketplace† (qtd. in. Pullig). McDonald included another measurement when she characterized it as â€Å"the stockpiled developed in a brand which can be utilized to pick up ‘market advantage’† (2). In this way, in the wake of contemplating these definitions, it is self-evident - as Tuominen referenced that â€Å"there are three key fixings in the ‘brand equity’ definition and they are: (1) brand information, (2) differential impact, and (3) buyer reaction to promoting. † (75) At last, as indicated by these definitions, clearly (1) ‘branding’ is the way toward making, creating, securing, and dealing with the exceptional personality of the item, or the ‘brand’ (to separate it in the commercial center) and it isn't just promoting exertion, it incorporates all the organizations endeavors to assemble this separation; (2) the ‘brand’ is the final product of that procedure or the blend of the considerable number of instruments used to make this uncommon character of the item; and (3) the ‘brand equity’ is the ‘feedback’ of the ‘branding’ procedure or the way to quantify, survey, or gauge the final product ‘brand’ â€as we saw already in the Coca-Cola model and contrast it and what is wanted or arranged in the ‘branding’ procedure. In another word, ‘brand equity’ will show whether the ‘branding’ procedure and other advertising endeav ors (or even advertising) are progressing nicely or not.

When Cooking Gets Hard

When Cooking Gets Hard As a junior, cooking for myself in my apartment has been a struggle I face every day. My meals consist of spicy Ramen, ham sandwiches, and smoothies when Im feeling healthy now and then. Since moving out of my residence hall (shoutout to LAR Shelden 4!), I always think of how awesome the university dining halls were during my freshman year. Tacos for lunch at ISR on Mondays, delicious donuts at Busey-Evans, and my favorite, breakfast for dinner at PAR, are just a few of the many options that the dining halls around campus offer students. Feelin hungry? Just wait, theres more. The best thing about the dining halls is that students are free to choose where they want to eat for every meal! I lived in Lincoln Avenue Residence Hall, but I would always make my way to Busey-Evans during lunch for their specialty restaurant, Oodles, and ISR on Mondays for Mexican-themed food. The variety of food offered is endless and that is why Illinois dining hall system is one of the best. They cater to every students needs and always guarantee the best quality. Did you know, a majority of our fruits and vegetables comes from our schools south farms?! You get only the best in the dining halls! Eating good meals is essential to a healthy college lifestyle and Illinois dining halls provides everything you need. Lets eat to that! Kripa Class of 2020 I'm majoring in Psychology, minoring in Spanish, and pursuing a pre-dental track. It seems like I’m all over the place, but that’s what I like about college! I get to choose to study what I’m interested in, and I’m happy to be doing just that at Illinois.

Essay on “Driving competitive forces in the movie industry”

Essay on â€Å"Driving competitive forces in the movie industry† In the movie rental industry the five forces include limited options where there are a limited number of options that are available this mainly consist of Red box, Netflix, Blockbuster and small video stores. Most of the times renters are forced to choose among the above mentioned this is because there is a large number of buyers. This is favourable since it assists these companies’ to be in charge of market share over renting of videos. Convenience is also another factor the buyers are always going for more convenient and easier methods of doing things, because movie rental industries tend to be moving in the same way this ensures that at least everyone has a choice. Netflix and the other industries make most movies online this is favourable because inventories are not required and the issue of running out of movie copies is also avoided. (Solutions, 2009, p.56) Economy is also a factor nowadays people enjoy watching movies but going to the theater to watch movies is expensive. The availability of the movie on rental basis is cheap and easy way to view a movie. It is cheap because renting prices are affordable it makes renting favourable. It is only unfavorable when one waits for three to eight months for the movie to be obtainable on DVD. A four factor is change in lifestyle as people get older they tend to change their lifestyle and this involves staying at home at most times which encourages people to watch movies. Rental movies hence become favourable. Changing in efficiency and cost compared to inventories renting movies is more efficient because less time is wasted and it also cuts on economical costs.

Literary Criticism Of Jane Eyre - 1378 Words

William Hackbarth Mrs. Beckis English 3, Period C 5 December 2015 Literary Criticism Essay In her book Jane Eyre, Charlotte Brontà « writes of a fictional tale in which the protagonist, Jane Eyre, overcomes many obstacles, such as dishonesty and social class, in order to marry her love: Mr. Rochester. The Victorian Era is characterized by the great inequality between men and women in terms of societal standing. As a result, Jane is a victim of this ‘norm’ and is directly affected when she is kept in the dark about Mr. Rochester’s previous marriage. Despite this, Mr. Rochester is able to repent later in the story and regains Jane’s trust, ultimately winning over her heart once again, but this time on an equal footing. In Jane Eyre, the†¦show more content†¦Rochester thinking that they are not ‘equals’ since she is his employee. The difference of class between Mr. Rochester and Jane plays a significant role in the failure of their first relationship. Along with social standing, the dishonesty on the p art of Mr. Rochester is another major contributor to the failure of the first relationship. Dishonesty is seen several times throughout the novel in a number of different ways. The reader first sees Mr. Rochester’s dishonesty when he proposes to Jane under the chestnut tree. After his proposal, he shouts and says, â€Å"‘God pardon me!... and man meddle not with me: I have her, and will hold her’† (Brontà « 517). It is evident that Mr. Rochester is being dishonest with Jane. He even asks for God’s forgiveness immediately after proposing to Jane, his second wife, because he knows that it is immoral. In addition, Mr. Rochester’s dishonesty is demonstrated with the countless lies about his mysterious servant Grace Poole. In order to cover up his crazed wife, Mr. Rochester repeatedly lies to Jane about various acts that occur at Thornfield, such as the biting of Mr. Mason and the tearing of the wedding veil. Mr. Rochester explains the situation of the torn veil through a false fabrication: â€Å"It was half dream, half reality. A woman did, I doubt not, enter your room: and that woman was—must have been—Grace Poole† (Brontà « 422). From this, it is apparent that this is a lie, as the real monster is Bertha Mason, his psychoticShow MoreRelated Charlotte Brontes Jane Eyre - A Romantic Ending In An Anti-Romantic Novel1166 Words   |  5 PagesJane Eyre - A Romantic Ending In An Anti-Romantic Novel This paper discusses the ending of Jane Eyre, discussing whether it is a â€Å"good† ending. The paper draws on three criticisms of both the novel and Romantic literature in general to conclude that, yes, it is indeed a good ending because it both fits the prevailing realism of the main character’s worldview, and conforms to the predominant literary trends of the period. The climate in which Charlotte Bronte wrote her magnumRead MoreMarxist Criticism In Jane Eyre And Mansfield Park By Jane Austen1088 Words   |  5 PagesJane Eyre by Charlotte Bronte and Mansfield Park by Jane Austen have many things in common but also contrast in many different ways. Marxist criticism shows how they relate and differ. Jane Eyre is about a young girl who lives with an abusive family and is sent away because she is unliked. Mansfield Park also similar to Jane Eyre, with Fanny Price living with an abusive family after her true family sends her away because they are so poor. When applying Marxist criticism how they are treated, whereRead MoreJane Eyre, The Bluest Eye, And Feminism1422 Words   |  6 PagesPavit Singh Mr. Trott English 2 Honors Period 5 15 May 2015 Jane Eyre, The Bluest Eye, and Feminism Feminism. It’s a big concept in society today, but has it always been that way? Jane Eyre by Charlotte Bronte is a famous work on the basis of her own experiences. In this novel, the author shapes a tough and independent woman who pursues true love and equality. In the Victorian period, the image of Jane Eyre cast a sharp contrast to the man-dominated society. She stands for a new lady who hasRead MoreJane Eyre by Charlotte Bronte Essay1162 Words   |  5 Pagesand such opinion is shown in Jane Eyre. Although Jane Eyre was considered radical for its time because women weren’t supposed to play the role of heroine, Jane Eyre rises up from her oppressors, fights for what she thinks is right, and above all stays true to herself and today is considered a true role model for heroine characters. Jane Eyre tells the story of an orphan who goes through her life with challenges and goes on to have an ‘awakening’ in the process. Jane goes through a â€Å"life-pilgrimage†Read MoreThe Upbringing Of Orphans By Charles Dickens And Jane Eyre1714 Words   |  7 Pagesalso encompassed some of the most famous literary works that till today impact the lives of many, and leads readers to wonder about the injustices of the conditions of the orphans. The novels Oliver Twist by Charles Dickens 1838 and Jane Eyre by Charlotte Bronte 1847 depicted much of the 19th century working class and illustrated the treatment of orphans with different socio-economic perspectives. The role of the two orphans in the novels (Oliver and Jane) leads the reader through a maze of experiencesRead MoreJane Eyre by Charlotte BrontÃÆ' «1068 Words   |  5 PagesJane Eyre, one of the Victorian Era’s most popular novels, has continued to engage readers since its 1847 publication. It h as spawned an incredible amount of adaptations, such as multiple motion pictures, a couple of musicals, a play, sequels, prequels, a web-series, and a ballet. However, it is truly the novel’s amazing success that makes the titular character, Jane Eyre, an instantly recognizable figure. Charlotte Brontà « originally published Jane Eyre: An Autobiography. The manuscript claimedRead MoreCHARLOTTE BRONTE AS A HIDDEN WRITER INTRODUCTION Charlotte bronte was an English novelist and poet800 Words   |  4 Pagesand also she wrote about women’s condition in the society and dint wanted her identity to be revieled. She wrote jane eyre under the pen name Currer Bell. An autobiography was published .it tells the story of a plain governess who after early life difficulties, fall in love with her employer. Charlotte believed that art was most convincing when based on personal experience. In jane eyre she transformed the experience into a novel with a universal appeal. Villette was charlotte bronte’s fourth novelRead MoreEssay about Wide Sargasso Sea and Antoinette1150 Words   |  5 PagesWide Sargasso Sea and Jane Eyre intertwined In Wide Sargasso Sea, author Jean Rhys uses intertextuality to tell the story of Antoinette Mason. Intertexuality is when an author bases their book/novel off of another text. In this case, Wide Sargasso Sea is shaped from Charlotte Bronte’s Jane Eyre and it elaborates on the character of Bertha, who is Antoinette Mason in Rhys’ novel. By reading Wide Sargasso Sea we are enlightened on things in Jane Eyre that Bronte does not tell us about or elaborateRead MoreMarxist Criticism On Charlotte Bronte s Jane Eyre1467 Words   |  6 PagesYair Guerrero Mrs. Jones AP Literature and Composition March 18, 2016 Marxist Criticism on Charlotte Brontà « s Jane Eyre Some novels will not let the reader escape the social setting, and Charlotte Brontà « s Jane Eyre is no acceptation. The author implements a symphony of details that strikes the reader as a full blown portrait of society. The novel s surroundings profoundly influence the thoughts, emotions, and actions of every character, which makes out the setting to be as important to theRead MoreCharlotte Bronte1859 Words   |  8 Pagesadventures. These writings that she developed with her sisters were the start of her love and passion for writing. In Jane Eyre, Charlotte describes her life at home as she was working and raising her two sisters. Charlotte disliked her job and decided to leave in order to study French in Belgium. In Belgium, she met Constantin Heger who helped her by giving a strong literary background and develop her writing. She grew to a strong liking to him, but he was married so their relationship was ill-fated

Essay on Juvenile Violence in Public Schools - 1368 Words

The starting point of violence takes place in communities and at home--not at school. Youth take what they hear and see at home and in their communities to school. The environment in some communities and households are positive and the presences of protective factors outweigh the high risk factors. However, there are communities and households where there is a lack of informal social control and high risk factors exist more than protective factors--, which affect youth in a negative manner. A sudden increase of youth violence in public schools in early 1990 has caused many to raise concerns about violent behaviors in schools. In the past, the most common form of violence that took place in schools was bullying, physical fights, or†¦show more content†¦Violence in schools develops for the most part from factors external to schools. However the school environment might aggravate those factors. The portrayal of violence on television is shown in cartoons, comedies, horrors, dramas, and many other genre television shows. Some cartoons as well as other television shows, endlessly display violence--that youth often view as a form of entertainment. However, the actions and behavior conveyed on the television do not make youth commit violent acts. It induces them to believe that violence is just the standard way of living life. On the television, the lawbreaker gets away with the crime and does not face disciplinary actions, and therefore they are not held responsible for the repercussions of their wrongdoings (Menhard 11). The Juvenile Justice: Policies Programs, and Practices, believes that schools that have an unconstructive or a negative environment, as well as an excessive amount of misbehavior and conflict between the faculty and students, and students against other students, are issues that can trigger juvenile violence in schools. In addition, juvenile violence tends to happen more often in high schools and middle schools that are located in poor urban areas (Taylor, Fritsch, and Caeti 58-60). Youth that reside in communities that are deprived socially and economically, have ongoing violence, drugs,Show MoreRelatedYouth And School Violence : The Center For Disease Control858 Words   |  4 Pages Youth and School Violence The Center for Disease Control (CDC) describes youth violence as â€Å"harmful behaviors that can start early and continue into young adulthood† (Center for Disease Control, 2016, para. 1). It includes bullying, robbery, assaults, or even acts that include the victim, the offender, and the witness. School violence is a sub-section of youth violence that exists on the school grounds during a school sponsored event or on the way to or from school. It can also involve an adultRead More No Prison Time for Juvenile Crime and Violence Essay882 Words   |  4 Pages No Prison Time for Juvenile Crime nbsp; Students are shooting up schools across the country. Kids as young as twelve and thirteen are being convicted of murdering their peers. Right here in Hanover, two teens have been charged with the murders of Dartmouth professors. Although juvenile crime across the country may not be on the rise, high publicity, headline-grabbing juvenile-perpetrated homicides certainly are. nbsp; Prosecutors, attempting to satiate public demand for justice, haveRead MoreThe Effects Of Juvenile Delinquency On Teens864 Words   |  4 Pagesunderdevelopment, deficiency and lack of housing areas. Theses can also affect teens that increase-doing crimes in which it called juvenile delinquency. There are two terms that define juvenile delinquency, 1: conduct by a juvenile characterized by antisocial behavior that is a beyond parental control and therefore subject to legal action; 2: a violation of law committed by a juvenile and not punishable by death or live imprisonment. (Cite). In this topic, I will explain more about family factors in whichRead MoreEssay on Juvenile Justice1506 Words   |  7 PagesPortfolio on Juvenile Status Offenders A juvenile status offender is a youth charged with an offense that is not consider a crime if committed by an adult; this would include but not limited to running away from home, curfew violations, underage drinking, skipping school, or beyond a parents control. Status offenders are usually not incarcerated on their first offense, but violating a court order can find them as delinquent who can result in being place in a correction or detention facility. Read MoreViolence In Schools Has Been A Social Problem For A Long1583 Words   |  7 PagesViolence in schools has been a social problem for a long time, but only recently has this problem come to light. When there was a male bully, teachers and parents would say, boys will be boys so there was no harm there. There has always harmed when someone gets hurt, emotionally or physically. Getting called names or even getting punched, they both the same and that’s what happens when violence goes into schools. Violence in school is a social problem because it does not just involve children fightingRead MoreJuvenile Crime and the Influence of Media Violence1463 Words   |  6 PagesJuvenile Crime and the Influence of Media Violence With several arguments for both sides can we truly determine if there is only one main role in juvenile crime? There are many statistics that show there is a higher aggression level formed in people who watched a great deal of violent television or played violent video games as a child. People must begin to consider that there are several contributors to youth crime and violence. Youth crime is often fueled by media violence and can depend on howRead MoreDo Juveniles Deserve a Life Sentence in Jail?924 Words   |  4 Pagesï » ¿Juvenile Sentences Do juveniles deserve a life sentence in jail? Yes, juveniles deserve life sentences in jail if they decide to commit a violent crime. This is because there is no effective deterrent to force them to think twice. Over the course of time, this has resulted in even more juveniles being arrested for these activities. Evidence of this can be seen with figures provided by the Center for Disease Control. (Youth Violence, 2010) They found that these offenders are having an impactRead MoreJuvenile Delinquency Is Committed By A Minor Under The Age Of 18979 Words   |  4 PagesJuvenile delinquency refers to a status offense that is committed by a minor under the age of 18. Status offenses include crimes against property, for example, vandalism or stealing, physical violence against others for example, aggravated assault, murder, other crimes such as drug abuse violations, curfew and loitering, and driving under the influence; and sexual crimes for example sexual assault or rape (Enginurt, Ozer, Demir, Yildirim, Cankaya, 2014; Office of Juvenile Justice and DelinquencyRead MoreEffects Of Youth Violence781 Words   |  4 Pagesthe population, youth violence is one of many issues. Youth violence is a behavior in which serious consequences and is now one of the primary public health issues of our period. Youth violence has affected not just the offenders but also their families and the community. Absence of positive role models, violence in families, victims due to violence, poverty and living in a community where crime is committed all contribute to youth violence. Youth Violence Youth violence refers to harmful behaviorsRead MoreJuvenile Crime And Juvenile Delinquency1322 Words   |  6 PagesVersion). Juvenile crime, in law, term denoting various offense committed by children or youth under the age of 18. U.S. official crime reported that in the mid-1900’s â€Å"about one-fifth of all persons arrested for crimes were under the age of 18† (Funk Wagnalls, 2014). Such acts are sometimes referred to as juvenile delinquency (Funk Wagnalls, 2014. Offering constructive programs reduces juvenile delinquency and reduces recidivism. â€Å"From the beginning, the principal consideration of the juvenile courts

The National Center For Educational Statistics - 1723 Words

According to the National Center for Educational Statistics (2015), the percentage of public school students in the United States who were English Language Learners (ELLs) in the academic year 2012-2013 was 9.2%, or roughly 4.4 million students. This trend towards the multicultural classroom, which has been steadily rising for over a decade, is one that is expected to continue. When we talk about a multicultural classroom, we are referring to the variety of races, languages, ethnicities, and social groups the students bring to that classroom. As these students come from a variety of cultures, backgrounds, and experiences, so too will the learning context from which they are accustomed vary. It is therefore up to the teachers to†¦show more content†¦In addition, students of diverse cultures will often find themselves to be in the minority with regard to the classroom. That is, theirs will not be the dominant culture. It is paramount, then, that the classroom environment be structured in such a way as to account for the non-dominant culture, and to incorporate it in order to not only preserve it, but to help students overcome obstacles that they will encounter because of it. Cooperative Learning So, how can teachers make their teaching more inclusive of diverse students? Teachers need to recognize the value in the backgrounds and experiences that each student brings with them to the classroom. And while these backgrounds and experiences differ, taken as a collective knowledge pool, they can contain a wealth of resources that will strengthen classroom learning. By embracing students’ cultural differences, teachers are facilitating their inclusion into the classroom community,

Informative Speech About Fortune Cookies - 1217 Words

Kate Husted Com 115 H12 October 1, 2017 Informative Speech Preparation Outline General Purpose: The general purpose of this speech is to inform. Specific Purpose: The specific purpose of this speech is to inform my audience about fortune cookies. Central Idea: Today we will review the history of fortune cookies, explore how the fortunes themselves have evolved, and reveal a simple recipe for making them. Introduction Attention Grabber: According to Jennifer Lee’s January 2008 New York Times article entitled â€Å"Solving a Riddle Wrapped in a Mystery Inside a Cookie†, 3 billion fortune cookies are made each year. If these fortunes are laid out end to end they would stretch from Colorado to China, 10 times (Lee, 2008). That’s 4.5 million cookies†¦show more content†¦Ã¢â‚¬ ¢ The modern fortune cookie was developed in the United States in San Francisco California in the early to mid-1900’s. o Around this time was the beginning of World War II, causing the US sentiment to turn against Japanese Americans. o At this point Chinese business men and women in the US took advantage, claiming the cookie as their own, producing and selling them at Chinese restaurants. TRANSITION: That’s how the Chinese fortune cookie came to be, now let’s explore aspects of the fortunes themselves. Main Point 2: What are the fortunes of a typical fortune? †¢ I used two sources for this main point, including articles written by travel blogger Chanel, and an article called What is â€Å"Omikuji†. o Travel blogger Chanel actually went to Japan, visited temple, and purchased a fortune in order to gain a better understanding of this aspect of Japanese culture. o The article called What is â€Å"Omikuji† was written for the July 2016 issue of the Japan Monthly Web Magazine. †¢ The Japanese version of the fortune cookie also included a written fortune encased in the cookie. o The Japanese referred to fortunes cookies as Omikuji Senbei, which translates to written fortune cracker. o These fortunes are taken very seriously in Japan, they can cost 100 – 200 Yen. o They can still be found in Japan today at Shinto shrines and Buddhist temples. o The fortunes can range from extreme blessing to extreme curse. o Those who receive a bad luckShow MoreRelatedBrand Building Blocks96400 Words   |  386 Pagesforce, and advertising is lower and can be spread over hundreds of product classes and in part because of logistical advantages. The result is more price pressure. Sales promotion is both a driver and an indicator of the price focus. In the 1950s, about 10 percent of the communication mix was devoted to price promotions. Those were the days when distribution was simple, retailers were concerned with building new stores rather than squeezing margins, and markets were growing. Today, more than 75 percentRead MoreLogical Reasoning189930 Words   |  760 PagesUniversity of Colorado at Denver; Dean J. Nelson, Dutchess Community College; James E. Parejko, Chicago State University; Robert Sessions, Kirkwood Community College; and Stephanie Tucker, California State University Sacramento. Thinking and writing about logical reasoning has been enjoyable for me, but special thanks go to my children, Joshua, 8, and Justine, 3, for comic relief during the months of writing. This book is dedicated to them. For the 2012 edition: This book is dedicated to my wifeRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesColor/Hagarstown Text Font: ITC Veljovic Std. Book, 9.5pt Credits and acknowledgements borrowed from other sources and reproduced, with permission, in this textbook appear on page C-1. Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose. All such documents and related graphics are provided â€Å"as is† without warranty of any kind. Microsoft and/or its respective

Apple Swot Analysis Free Essays

Company background Name| McDonald’s Corporation| Industries served| Restaurants, Food| Geographic areas served| Worldwide| Headquarters| U. S. | Current CEO| Don Thompson| Revenue| $ 27. We will write a custom essay sample on Apple Swot Analysis or any similar topic only for you Order Now 56 billion (2012)| Profit| $ 5. 46 billion (2012)| Employees| 1,800,000 (2013)| Main Competitors| Burger King Worldwide,Inc. , Yum! Brand Inc. , Subway, Wendy’s Company. | McDonald’s is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Strengths 1. Largest fast food market share in the world. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%). It is the second largest outlet operator with more than 34,000 outlets, serving 69 million consumers every day in 119 countries. 2. Brand recognition valued at $40 million. Company’s brand is the most recognized brand in fast food industry and is valued at $40 billion. McDonald’s is also famous by the Ronald McDonald clown. . $2 billion advertising budget. McDonald’s spends on advertising more than the next 4 fast food restaurant chains combined. 4. Locally adapted food menus. The fast food chain is operating in many diverse cultures where tastes in food are extremely different than those of US or European consumers. Thus ability to adapt to local tastes is one of McDonald’s strengths. 5. Part nership with best brands. McDonald’s offers only most popular brands in its restaurants, such as: Coca Cola, Dannon Yogurt, Heinz ketchup and others. . More than 80% of restaurants are owned by independent franchisees. Therefore, McDonald’s can focus more on perfecting its serving system and marketing campaigns. 7. Children targeting. The company successfully targets very young children through offering playgrounds, toys with its meals and advertisements. Weaknesses 1. Negative publicity. McDonald’s is heavily criticized for offering unhealthy food to its customers, stimulating obesity and strong marketing focus on very young children. 2. Unhealthy food menu. Although McDonald’s tries to introduce healthier choices in its menu, the menu is largely formed of unhealthy meals and drinks. Such menu offering prompts protests by organizations that fight obesity and hence, decreases McDonald’s popularity. 3. Mac Job and high employee turnover. Mac Job is a low paid and a low skilled job, which is often seen negatively by its employees. This results in lower performance and high employee turnover, which increases training costs and add to overall costs of McDonald’s. 4. Low differentiation. McDonald’s is no longer able to substantially differentiate itself from other fast food chains (at least not enough to gain some market share) and opts to compete by price rather than by additional features. Opportunities 1. Increasing demand for healthier food. While demand for healthier food increases, McDonald’s could introduce more healthy food choices in its menu and reverse its weakness into strength. McDonald’s is trying to seize such an opportunity and soon plans to open only vegetarian restaurant in India. 2. Home meal delivery. McDonald’s could exploit an opportunity of delivering food to home and increase its reach to customers. 3. Full adaptation of its new practices. McDonald’s has redesigned its logo and restaurant design in 2006. In addition, it has introduced some new practices. In a result, remodeled restaurants have seen 8-9% higher than average market growth. McDonald’s should finish remodeling all of the restaurants and adapt the best practices in them as soon as possible. 4. Changing customer habits and new customer groups. Changing customer habits represent new needs that must be met by businesses. So far, McDonald’s has been successful in introducing its McCafe, McExpress and McStop restaurants to meet the changing customer habits and the needs of previously untapped customer groups. Threats 1. Saturated fast food markets in the developed economies. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to McDonald’s as it barely grew through 2012. 2. Trend towards healthy eating. Due to government and various organizations attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what McDonald’s has to offer in its menu. 3. Local fast food restaurant chains. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. Although McDonald’s does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a threat to McDonald’s. 4. Currency fluctuations. McDonald’s receives a part of its income from foreign operations. The profits that are sent back to US have to be converted into dollars and may be affected by the exchange rates, especially when the dollar is appreciating against other currencies. In 2012, McDonald’s profit was largely affected by appreciating dollar. Lawsuits against McDonald’s. McDonald’s has already been sued for many times and lost quite a few lawsuits. Lawsuits are expensive as they require time and money. And as McDonald’s continues to operate more or less the same way, there is high probability for more expensive lawsuits to come. References: 8. The New York Times (2012). How McDonald’s Came Back Bigger Than Ever. Available at: http://www. nytimes. com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever. html? pagewanted=2;_r=0;ref=mcdonaldscorporation 9. McDonald’s Investors (2013). Company profile. Available at: http://www. aboutmcdonalds. com/mcd/investors/company_profile. html 10. Wikipedia (2013). McDonald’s. Available at: http://en. wikipedia. org/wiki/McDonald’s 11. United States Securities and Exchange Commission (2012). 10-K Form McDonald’s Corporation. Available at: http://sec. gov/Archives/edgar/data/63908/000119312511046701/d10k. htm How to cite Apple Swot Analysis, Papers

Market Analysis free essay sample

Market Analysis of NASCAR As noted from different articles about how NASCAR industry is functioning, this memo will examine the strengths and weaknesses of NASCAR, its website and further discuss environmental forces and finally present the marketing plan to attract females. Strengths of Brand Management Fans’ Accessibility of NASCAR Drivers One major reason that NASCAR has been really successful in recent years is because of their loyal fans. In order to attract more fans each year, NASCAR market sport car races via fans’ favorite drivers, presenting racing drivers in a way that both casual and royal fans can connect, relate and develop special bonds. NASCAR drivers are known as â€Å"media savvy, fan friendly marketing machines. † Willingness to Change NASCAR has operated as a family owned business venture, however, now it has become a multi billion car racing business. One reason behind the success is how NASCAR is able to identify the changes that are needed to make in order to stay in top of business. When a college drop out, Brian France, took over as an CEO of NASCAR from his family, he had a vision of how 190 mph racing sport could potentially become a big money sports like football. Therefore, he started introducing changes. First, he borrowed the model that football and baseball were using and integrated into NASCAR. Strategic changes, such as, introducing different mix of new car brands (Toyota) into NASCAR along with bringing in drivers from F1 Racing and other minorities groups have further strengthened the brand of NASCAR and attracted fans from all over the world. Having different race teams, adding more tracks in different cities add additional flavors and grow the competitiveness of racing in tracks. Weaknesses of Brand Management Inability to Keep Royal Fans NASCAR is gradually losing the interest of racing fans because of their inability to bring competitiveness edge from drivers. Even though cars are getting faster and faster each year, NASCAR royal fans acknowledged the fact how the art of racing is falling apart. For instance, nowadays it is almost impossible for unknown and unproven driver to seriously contend for championship because of lack of sponsorship and trust. Fans can expect who will be winning the championship even before the race starts. In addition, NASCAR is adding more and races in different city each year. Because of many car racings, fans are losing their interest, attendance in each race is slowing down and finally TV ratings are falling apart. Strength of Website Offering customized different gears, hats, via drivers’ names, giving the customers a chance to choose which product they like most. Easy access while visually appealing products are displayed and easy checkout with showing which products are available for standard shipping Organized products by different categories and gender Providing customers’ ratings in each item Integrate together with latest news, drivers’ standings and different teams Social media tools are displayed effectively Weakness of Website Lack of memorable photos from Racing Legends Lack of products that are signed by NASCAR drivers Limited photos, could add photos taken from different angels No option to see recently viewed items No section for favorite and best selling items Environmental Forces Economic Downturn NASCAR is known as â€Å"middleclass sport†, therefore, when America faces recession in recent years, the number of NASCAR viewers decline while saving up for essential goods. During recession, there are less people attending car races and TV ratings are all time low. Big sponsors are also pulling their investment away from business because of the lack of interest in sports. Same sponsors are spending less money on everything they do†, quoted by Richard Childress Racing. Since there is less money for customers to spend, customers will carefully choose necessary vs. luxurious goods. Influence of Competitors The main competitors for NASCAR are other big money sports, such as, football, baseball, hockey, and basketball. Since other sports leagues are also trying to maximize their sport market shares, if NASCAR lost his competitive advantage, sports fans will walk away from car racing and will not spend on NASCAR related goods. F1 racing can be considered as NASCAR’s international competitor. F1 influenced more in European countries and other parts of the world while NASCAR is dominating in America’s car racing. Political and Cultural Forces NASCAR can experience huge loss if their main sponsors are sanctioned due to political and cultural issues. For example, when tobacco companies were forbidden by the Federals from advertising at sports venues and during broadcasts, marketing departments at NASCAR quickly sought new sponsors such as Sprint, Coca cola, to keep their sport alive. If not, racing teams will have insufficient funds to compete. Marketing Plan for Attracting Females Finding more Female Drivers In order to attract more females NASCAR, there is an urgent need to find more female drivers competing in highest level. Car racing should not be limited by gender, even though there is a promising number of females in NASCAR today, adding more females drivers will catch the attention of female viewers and draw them into sports. Appointing Female NASCAR Ambassadors More often than not, there are many female models taking photos during NASCAR races. However, one way to reach females’ market is in fact having current female drivers as the brand ambassadors and gets the message across to the rest of female population. They will help bridge and spread the knowledge of NASCAR. Create a Media Buzz in Social Media Nowadays, social media plays a central role in advertising. Creating a media buzz will attract a lot of attention to females. In fact, identifying a NASCAR driver who is an alpha dog, a polarizing and controversial figure, similar to Tim Tebow will surely create a media buzz and finally lure females into NASCAR.

Plato Analysis Essay Example For Students

Plato Analysis Essay And Conservative ChristiansThe views of Plato back in Ancient Greece and that of conservativeChristians today about education for children have surprisingly similar views. Plato thought it to be most beneficial for children, if their learning consistedof music and poetry to shape the soul, and of physical training to shape thebody. However, only stories that were fine and beautiful should be selected. Stories that co ained falsehoods should be banned along with passages that teachfear of death. The teaching should be done in moderation, only the good endingsshould be taught and only good deeds of heroes should be told. ConservativeChristians today believe in many of the same ideas as Plato. Instead of musicand poetry to shape the soul, the Bible should be the primary learning tool. Only shows that are non-secular and do not contain references to evolutionshould be allowed for children to watch. Shows that portray death to childrenshould be monitored by parents. At the heart of these ideas, is the concern withcartoons and the effect they have on young children. This way of thinking doesmore harm to children then it does to protect them. By shielding them from whatactually goes on in this world, i.e. death, sex and non religious views, you aresetting them up for a harder time of understanding these concept when they arefaced with them in real life. Cartoons can be a wonderful way of exposingchildren to the evils of this world in a less harmful way. Children are able torelate to cartoons in a special way that we as adults are unable to do. Becauseof the young age of the children in question, eir innocence is not lost andcartoons have a magical way of relating issues on a program to those that areprevalent in real life. Take for instance the idea of death that is s een in?The Lion King or ?Bambi. This is the perfect segway for parents tostart to teach their children about death. This allows children to see death ina non-realistic way and also gives them the curi ity to ask their parents aboutit. Parents should not shy away from a subject like this. Death is such a partof life that it needs to be explained to children at the earliest possible timethat they are able to comprehend it in just the least. Just ink how much moredifficult it would be trying to explain to a five year old that his mother hasdied, if you as a parent have never even mentioned the notion of death and whatit entails to that child. That child would have such more difficulty undersnding that his mother is never coming back if he had been shielded from everseeing death. There is the argument that you should protect a childsinnocence for as long as possible because once its gone it will never return. There is merit in this argument. However, you have to make the decision onwhether you want protect a child for a couple of more years, or explain to themthe trials of life and in doing so, making it easier for them to comprehend thisworld when they are older. A child that never learns about death, will never beable to embrace it and to realize that death is not an ending but a newbeginning. Everyone is going to experience death at some point in there life andby learning at a young age what death actuall entails will make it easier forthat child when faced with the situation. Cartoons are given too much credit forshaping the way that young children think and behave. Adults are giving cartoonsthis credit because they can look at them and see subtleties because they areolder and have so much more education. Children on the other hand are watchingthese cartoons solely as entertainment. They are not comprehending anyunderlining political or social message these cartoons may be conveying. Ifthere are any political or social messages contained in cartoons, then they eintended for adults and will only be understood by adults. This also can beapplied to the issues regarding death, sex, and violence in cartoons. A goodmajority of children dont watch cartoons to learn, but rather as a form ofentertainment. Violence that is seen in cartoons by children is very rarely, ifer emulated by them. If it is in fact emulated by children, it is the fault ofthe parents and not the cartoons themselves. Parents are responsible forteaching their children what is real and what is fiction. Parents that relyheavily on cartoons as babysitter for their children and do not take thetime to talk and educate their children are why children sometimes mimic what isseen in cartoons. Adults, and in particular conservative Christians are the onesto blame for the beliefs that cartoons are harmful and inappropriate for youngchildren. Take for instance the controversy surrounding Disney cartoons. .u1371aec2a03b619cfeea1044f458e76f , .u1371aec2a03b619cfeea1044f458e76f .postImageUrl , .u1371aec2a03b619cfeea1044f458e76f .centered-text-area { min-height: 80px; position: relative; } .u1371aec2a03b619cfeea1044f458e76f , .u1371aec2a03b619cfeea1044f458e76f:hover , .u1371aec2a03b619cfeea1044f458e76f:visited , .u1371aec2a03b619cfeea1044f458e76f:active { border:0!important; } .u1371aec2a03b619cfeea1044f458e76f .clearfix:after { content: ""; display: table; clear: both; } .u1371aec2a03b619cfeea1044f458e76f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1371aec2a03b619cfeea1044f458e76f:active , .u1371aec2a03b619cfeea1044f458e76f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1371aec2a03b619cfeea1044f458e76f .centered-text-area { width: 100%; position: relative ; } .u1371aec2a03b619cfeea1044f458e76f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1371aec2a03b619cfeea1044f458e76f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1371aec2a03b619cfeea1044f458e76f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1371aec2a03b619cfeea1044f458e76f:hover .ctaButton { background-color: #34495E!important; } .u1371aec2a03b619cfeea1044f458e76f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1371aec2a03b619cfeea1044f458e76f .u1371aec2a03b619cfeea1044f458e76f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1371aec2a03b619cfeea1044f458e76f:after { content: ""; display: block; clear: both; } READ: Evolution of Media Violence EssayConservatives have said that the proportion between the breast size and waistsize of Disneys female characters is too out of proportion and that Disneyis deliberately creating these characters to be sexy. Because of this,conservatives have called for a boycott of Disney cartoons cause they portraythe wrong message to our children. Children are not worried about trivialitieslike this. They are watching these cartoons purely for entertainment. Adultsread too far into situations like this. The children do not even notice th gslike that. And if they dont even notice it, then these adults are using theexcuse that it is harmful to our children to benefit their own position. Thereis a growing debate on whether certain cartoons are appropriate for youngchildren. Not all cartoons are acceptable for children. However, not allcartoons are intended for children and are geared more for adolescents. Thesecartoons, such as, ?South Park and ?The Simpsons, should not becondemned because their target audience is not young children but rather youngadults. These shows should be treated like other shows which are intended foryoung adults. Just because they are in anim ed format, does not necessarily meanthat they are intended for children. Adults need to realize this and to stopunnecesaringly branding these cartoons. As for the fact that some cartoons areinappropriate for young children and yet the children are still being exposed tothem is not the fault of the cartoons directly but that of their parents. If theparents deem certain cartoons to be inappropriate r their children then it istheir responsibility to make sure their children do not watch those shows. Ifparents are around early in their childrens life to educate them aboutwhat is real and what is entailed in life, then the problems with cartoons isvirtually eliminated. The reason that parents have a problem with what isdepicted in cartoons, i because they are too busy to deal with the issues thatare portrayed in cartoons and they feel that cartoons is not the place for theirchildren to learn about the perils of life. If parents would just take toinitiative to explain to their children ab t what they are watching in thesecartoons, then parents would be a lot more comfortable in allowing theirchildren to watch them. Cartoons can not be expected to eliminate every subjectthat certain adults or organizations deem to be offensive or controversial. Ifthis was to happen, then children would receive a diluted and false sense ofwhat this world is actually about. By xposing them to nothing offensive orcontroversial by way of cartoons would be detrimental to childrens growthand development. By shielding children of the ways of the world, which includesdeath and violence, they will be ill-prepared to face the ac alities of ourworld when they need to. The violence that is seen in cartoons can be a goodlearning tool to show children on how they are not supposed to behave. Theviolence that is portrayed in cartoons in purely fiction and even the youngestof children can separate the fact that what they are watching in these cartoonsis pretend. No child is ever going to believe that he can freeze someone with anice gun like some cartoon character did. Adults in todays world grew up withviolence in cartoons and it is doubtful that any adult could honestly say thatthe violence they saw in cartoons as a child geared them to violent adults. Anif the biggest argument against violence in cartoons is that it give childrennightmares then you have to realize that nightmares are a part of growing up andwill happen with or without the effect of cartoons. Cartoons should not be theprimary form in educating children. It should be used as a supplement. It is asupplement that children can easily relate issues in cartoons to those of thereal world. Parents and teachers need to educate children. If a c ld is learningtoo much from what he/she sees in cartoons, then it is the fault of the parentsfor not spending the time needed to insure that their child knows what isactually being said and depicted in the cartoons. By trying to shield childrenfrom the death and violence that is seen on cartoons is not going to stop themfrom experiencing death or from being violent. Those two things are a part oflife. If this is the objective behind the argument that cartoons e detrimentalto our childrens development then you have to ask yourself how people becameviolent or learned about death before cartoons were around to help in theexplanation.

The Impact on Media Violence Essay Example For Students

The Impact on Media Violence Essay Persuasive Essay: The Impact of Media Violence Monkey see, monkey do has become a well-known saying in todays society, but is it correct? Just sixty years ago the invention of the television was viewed as a technological curiosity with black and white ghost-like figures on a screen so small hardly anyone could see them. Today that curiosity has become a constant companion to many, mainly children. From reporting the news and persuading us to buy certain products, to providing programs that depict violence, television has all but replaced written material. Unfortunately, it is these violent programs that are endangering our present-day society. Violent images on television, as well as in the movies, have inspired people to set spouses on fire in their beds, lie down in the middle of highways, extort money by placing bombs in airplanes, rape, steal, murder, and commit numerous other shootings and assaults. We will write a custom essay on The Impact on Media Violence specifically for you for only $16.38 $13.9/page Order now Over 1,000 case studies have proven that media violence can have negative affects on children as well. It increases aggressiveness and anti-social behavior, makes them less sensitive to violence and to victims of violence, and it increases their appetite for more violence in entertainment and in real life. Media violence is especially damaging to young children, age 8 and under1, because they cannot tell the difference between real life and fantasy. Violent images on television and in movies may seem real to these children and sometimes viewing these images can even traumatize them. Despite the negative effects media violence has been known to generate, no drastic changes have been made to deal with this problem that seems to be getting worse. We, as a whole, have glorified this violence so much that movies such as Natural Born Killers and television shows such as Mighty Morphin Power Rangers are viewed as normal, everyday entertainment. Its even rare now to find a childrens cartoon that does not depict some type of violence or comedic aggression. What we do not realize though, is that it is the children that are ending up with problems. Unlike most rational, educated adults, many children are gradually beginning to accept violence as a way to solve problems and are imitating what they observe on television. These children do not understand that the violence is shown strictly because the public wants to see it. They cannot grasp the meaning of ratings and entertainment as well as adults can. All they know is, if the TV portrays violence as cool, then it must be cool! The problem isnt the violence in the media though; it is the medias failure to show the consequences of violence. This is especially true of cartoons, toy commercials, and music videos. Children often do not realize that it hurts to hit someone else because they see it all the time on TV. Everyday a cartoon character is beat up, injured, or killed, only to return in the very next episode, good as new. As a result, children learn that there are few, if any repercussion for committing violent acts. Unfortunately, as long as there is an extremely high public demand for violent shows and movies, the media is going to continue on the same path. And because it looks as though the violence craze is going to continue for some time, we need to be dependent on parents to reduce the effect that media violence has on children, which can be done in so many different ways. First, parents should limit the amount of television children watch per day from the average 3 to 4 hours, which is double the amount of recommended hours, to 1 to 2 hours. Children are exposed to far too much violence every day on TV, mainly because parents see the TV as a convenient babysitter. By limiting the amount of time spent in front of the tube, parents will compel their children to do something more productive like reading a book or playing outside. In limiting TV time, parents also need to monitor what programs their children are watching and restrict the viewing of violent programs. Just because a child is not watching as much violence, does not mean he or she still cant be influenced by it. Parents should .

The Attitude of Andy Warhol Essay Example For Students

The Attitude of Andy Warhol Essay Warhol introduced society to a new kind of art that is now being agonized as real art, he pushed to boundaries and so called standards to the traditional ways. Whorls first major display of pushing the boundaries was in 1948 at an art show given by the Pittsburgh Associated Artists his painting that he submitted was titled The Broad Gave Me My Face but Can Pick My Own Nose, one judge thought it was excellent and another thought it was vulgar and coarse. It hung in the Direct section hut drew a huge crowd of admiring students. From that he felt that he was ready to take on the art scene in New York. Whorls approach to the modern way of art was mass production of everyday items. He was very successful as a commercial artist but was not considered a Dread artist, Andy wanted his art to look impersonal and mechanical. He discovered the use to silkscreen and how it produced slight mistakes and unevenness in his repetitive style of art. He produced his most famous pieces of art after he found silkscreen, he was on an inspirational high. We will write a custom essay on The Attitude of Andy Warhol specifically for you for only $16.38 $13.9/page Order now He produced the Campbell Soup Can series in 1962 and the more famous prints of Marilyn Monroe in 1964. To expand Ands finances, Fred Hughes encouraged him to concentrate on his paintings. Ands Swiss dealer, Bruno Fishmonger, thought Andy should Anita series on a world leader for an exhibit at his gallery. He suggested Albert Einstein. Andy thought that Chairman Mao, the dictator of China, would be a better choice. Ive been reading so much about Chinaware only picture they ever have is Of Mao Sedona. Its great. It looks like a p. 117 price of pop) Bruno insisted that on one, especially Americans, would but them, since Mao was a Widely hated communist. As usual Andy stuck to his instincts and set out to silkscreen a set of prints, line drawings, and paintings of the Chinese leader. Mao symbolized power over the lives Of billions Of people. Although. F Andy had lived in communist China during the Cultural Revelation, he most likely would have been imprisoned. Mao suppressed creativity, especially in the arts, But Andy felt sure that capitalist American collectors would find the images of Chairman Mao, both alien and familiar at the same time, irresistible, Based on the official photograph of Mao, the portraits were done in a freer brushstroke than previous paintings, with a looser background to color over which the image was printed, guy adding lines around the face for emphasis, Warhol tried to make Mao as glamorous as his portraits to Marilyn. He also reduced a series of Mao wallpaper similar to the Cow Wallpaper at Galleria Lean Assonated, Paris in 1365. Warhol emphasized the hand-painted part of his work, stressed the brush stoke at the cost of the printing technique, by partially integrating oil painting into his silkscreen pictures and played down the mechanical effect. But the subject of this series of portraits was taken from the official photograph print of the almighty Para leader, which hung on every Chinese wall. But the studies differ from one another in color as well as in compositions and the selection of detail. By means of a lighter colored aground and the contrast Of colors generates a kind Of halo.

The Outsiders Essays - Literature, Fiction, Culture, Films

The Outsiders Essays - Literature, Fiction, Culture, Films The Outsiders The Outsiders In this book analysis, about the book The Outsiders by S. E. Hinton I will discuss character and plot development, as well as the setting, the authors style and my opinions about the book. In this part of the analysis I will give some information about the subjects of the book, and about the author. The author wrote the story when she was just 16 years old, in the 1950s. The book was successful, and it was sold, and still being sold, in many copies as a young adults novel. There was a movie made about it, and today there are still many schools that use this book in junior high and high schools for English classes. There were plays made about the book too. The Outsiders is about a gang. They live in a city in Oklahoma. Ponyboy Curtis, a 14 year old greaser, tells the story. Other characters include Sodapop and Darry, Ponyboy's brothers, Johnny, Dallas, and Two- Bit, that were also gang members and Ponyboy's friends. This story deals with two forms of social classes: the socs, the rich kids, and the greasers, the poor kids. The socs go around looking for trouble and greasers to beat up, and then the greasers are blamed for it, because they are poor and cannot affect the authorities. I hope you would enjoy and learn something about the book from reading this analysis. Plot Development The plot development in the book, The Outsiders by S.E. Hinton, was easy to follow. In this part of the book analysis I will give some more details about the plot development. There were no hooks or hurdles in the beginning of the book, the first sentence starts right away with the plotwithout any forewords. This is the beginning of the first sentence: When I stepped out into the bright sunlight from the darkness of the movie house... (page 9). As you can see, it goes straight to the point without any prologues or any kind of introduction. The plot development in the middle of the story was sensible and easy to understand. It was clear and simple, and the events have occurred in a reasonable order. The ending of the story was a bit expected. I anticipated the death of Johnny because a broken neck usually means death. The death of Dally was not as predictable as Johnnys death because it was said that: He was tougher than the rest of ustougher, colder, meaner. (page 19). I did not think that such a tough person would get himself killed because of a death of a friend, although it was said a short time before the death of Dally that: Johnny was the only thing Dally loved. (page 160). The climaxes at the end of the story were the deaths of Johnny and Dally. Here are quotations about the deaths: Johnnys death: The pillow seemed to sink a li ttle, and Johnny died. (page 157). Dallys death: He was jerked half around by the impact of the bullets, then slowly crumpled with a look of grim triumph on his face. He was dead before he hit the ground. (page 162). To conclude I can say that the plot development was simple and easy to understand and to follow. The author organized it in a way that fits the actual content of the plot. Character Development The characters in the book, The Outsiders by S.E. Hinton, were not very heroicthey were just humansit was easy to believe that this is the way they should be. The characters in the plot give the reader a feeling this can be a true story. The author has created the personality of the characters through the descriptions of Ponyboythe narratorand through their actions. Following are some examples of these methods of getting familiar with a character. Here is an example for a description of Ponyboy: Steve Randle was seventeen, tall and lean, with thick greasy hair he kept combed in c omplicated swirls. He was cocky, smart, and Sodas best buddy since grade school. Steves specialty was cars... (page 17). The reader can find this kind of descriptions almost everywhere in the story, but especially in the beginning. I think the author