Sunday, December 29, 2019

The Hunger Games And It s The One I Just Finished Reading

The best book series in the world finally exist. It s called the Hunger Games. Even people who hate reading love it since it is that good of a book. The first book in this series is called the Hunger Games and it s the one I just finished reading. This book gives society a twist, and changes the way people think because finally, for once in a story, the female lead character is the one who can fight better. I m sick of all those stories where they portray women as weak and need a man to save them. I hate stories like that and hunger games is finally a story in which the woman is the one saving the man. I would recommend this book to anyone and I think that even if you hate books in general you should read this book sometime in your†¦show more content†¦Her worlds flow smooth into your head and never confuse you. Even amazing books like Divergent confused me before when the writer was talking about how she s in a glass box but then suddenly the main character feels concrete a round her. That was so confusing and I never remember once being confused like that in this book nor do I remember any grammar mistakes. Now let s start with the ending since I just can t stop thinking about it. It was such a relief that Katniss Everdeen won the hunger games along with Peeta. I remember when Rue told Katniss, You have to win, and finally she did win. It was a little scary at the end however since there was a chance Cato would win. But luckily Katniss and Peeta were fighting together on the same side and were powerful enough to defeat him. After Cato fell off the cornucopia and into the mutts I feel bad for Katniss and Peeta for having to listen to his screams. They had to listen to his screams for so long in the cold. In the hunger games it gets really cold at night so could you imagine such a night to sleep in. You are in the dark and extremely cold on top of a cornucopia and the whole night you have to listen to the screams of someone being slowly ate by Capitol e ngineered mutts. Also you know that if you fall down from the cornucopia you will die a painful death and scream just like the Cato who is slowly dying. Katniss is an amazing person because she was generous enough to

Saturday, December 21, 2019

Religion, Politics and Morals in Voltaire’s Candide

â€Å"Religion, Politics and Morals† How did Voltaire exploit the pre-modern era through mockery and criticism of 18th century society? Voltaire’s Candide can be understood in several ways by its audience. At a first glance it would appear to be simply a story blessed with outrageous creativity, but if you look deeper in to the novel, a more complicated and meaningful message is buried within. Voltaire uses the adventures of Candide as a representation of what he personally feels is wrong within in society. Written in the 18th century (1759), known commonly as the age of enlightenment, Voltaire forces his audience to consider the shift from tradition to freedom within society. He achieves this by exploring the reality of human suffering due to†¦show more content†¦As Candide was forced in to the army and treated extremely badly, Voltaire is expressing his criticism of political power being unfair and out of control, forcing people to do certain things. With authoritive figures exercising their political powers in an unjust fashion, Voltaire feels that freedom of expression, something he strongly advoc ated, was being jeopardized. Politics are continued to be criticised throughout the novel in the same way religion was attacked. Examples can be found in Chapter 6 were Lisbon authorities burn â€Å"heretics† to prevent future natural disasters, Chapter 13 suggests governors receiving sexual favours from their female subjects and Chapter 19 sees business men mistreating their slaves. Each of these examples sees characters within the story misusing their power and authority to benefit them personally. Voltaire uses these examples to show on different levels how politically incorrect society was during the pre-modern period, something he felt desperately need to change. The final aspect of society during the age of enlightenment that Voltaire attacks is morals of the people. Many examples can be found within the story to suggest the morals of society were far fromShow MoreRelatedVoltaire s Candide : A Critique Of Politics And Religion During The Age Of Enlightenment1500 Words   |  6 Pagespublished Candide, ou l Optimisme simultaneously in five European countries in January of 1759, it was met with widespread denouncement due to its controversial content and scandalous portrayal of politics and religion. Nevertheless, the bitingly satirical novel fervently spread throughout Europe and was translated into several more languages, selling tens of thousands of copies within its first year of publication (Barnes). Despite being first categorized as dangerous blasphemy, Candide is now regardedRead MoreVoltaire s Candide And Dante s Inferno1562 Words   |  7 PagesIn Voltaire’s Candide and Dante’s Inferno they offer two takes on their vi ews of religion. In Voltaire’s Candide he satires religion and questions it because of how morally corrupt religious are and how wrong it is to persecute another person’s religion. In Dante’s Inferno he reflects and shows why his religious beliefs are the reasons why people are in hell as well as why his religion justifies certain people being in hell. In Voltaire’s Candide religion is one of the main targets of what VoltaireRead More`` Candide `` A Satire Of The Social, And The Scientific Revolution1608 Words   |  7 Pagescalled for moral, social, and political thought to rely on the scientific method and reason rather than the current system of tradition cultural authorities. These changes and ideas continued into the Enlightenment. During his time Franà §ois-Marie Arouet (1694-1778), who wrote under the name Voltaire, was an Enlightenment thinker who helped invoke this change. One way he did this was through his novel Candide, a satire of the issues in society. Throughout this book, the character Candide experiencesRead MoreEssay on Candide1469 Words   |  6 PagesCandide Essay Toward the beginning of the 18th century, a new ideology began to take hold of Europe. It was during this time that a radical and critical revolution took place to bring about the use of rational thought and enlighten the people about their own beliefs and values; thus igniting the period of Enlightenment. In this period many people followed the teachings of their forefathers, such as Socrates, who was considered a figure of skepticism and rational thought. Challenging all viewsRead MoreSynopsis Of Voltaire s Candide 1011 Words   |  5 PagesAP English: Major Works Data Sheet Title: Candide Author: Voltaire (Francois-Marie Arouet) Date of Publication: 1959 Genre: Satire Biographical information about the author Francois-Marie Arouet, Voltaire, was born in 1604 in Paris, France. He was passionate about writing. As a result, Voltaire defies his father’s desire for him to become an attorney. Voltaire composed various types of text like essays and historical surveys as he was acknowledged as a writer from the publication of Oedipus. AfterRead MoreMWDS Candide4817 Words   |  20 Pages Major Work Data Sheet: Candide Title: Candide Author: Voltaire Date of Publication: 1759 Genre: Satire, ‘Conte Philosophique’ (Philosophical Fiction) Biographical information about the author: Francois-Marie Arouet, better known as Voltaire, was born in 1694 in Paris, France. Though his father wanted him to become a lawyer, Voltaire long held a great passion for writing, and rather than going to law school, spent his time extensively composing poetry, essays, and historical studies. His widespreadRead More The Confused Males of Montesquieu’s Persian Letters, Voltaire’s Candide, Swift’s Gulliver’s Travels2506 Words   |  11 PagesThe Confused Males of Montesquieu’s Persian Letters, Voltaire’s Candide, Swift’s Gulliver’s Travels, Sterne’s Tristram Shandy, and Rousseau’s First and Second Discourses â€Å"Now my father was then holding one of his second beds of justice, and was musing within himself about the hardships of matrimony, as my mother broke silence.— —My brother Toby, quoth she, is going to be married to Mrs. Wadman.† —Then he will never, quoth my father, be able to lie diagonally in his bed again as long as heRead MoreKants Theory of Enlightenment5012 Words   |  21 Pagesof the Enlightenment, a philosophical, cultural, and political movement that tried to institute the rule of Reason in all areas of life. Reason was to replace blind faith and superstition in religion, autocratic and arbitrary rule in administration and government, brute force and devious cunning in politics, the dead weight of tradition in social institutions and culture, and primitive instincts or uncontrolled feelings in personal relations and ethics.   The Enlightenment aimed at a future for

Wednesday, December 18, 2019

The Two Superpowers and the Arab-Israeli Conflict between...

The USA and the USSR were the two existing superpowers at the height of Arab-Israeli conflict in the Middle East from 1948-1978. Each superpower wanted to increase their sphere of influence in the region as they sought to gain strategic and geographical advantages as well as safeguarding their economic and resource interests, especially with regard to the supply of oil. Both superpowers fuelled the regional conflict by providing Middle Eastern countries with financial and military assistance in an attempt to align these states politically and promote their respective interests. However, the Cold War superpowers were not the direct cause of the conflict, which sprang from diverse religious beliefs and nationalism. The USA and USSR were both party to the UN Partition Plan of 1947 that led to the declaration of the state of Israel. Although not responsible for the 1948 War of Liberation, from which Israel emerged victorious, perceived Zionist support by the West fuelled nationalist sentiment and set the stage for future increased involvement by the superpowers. Guilt over the Holocaust, as well as strong Jewish lobbyists in the US prompted the US to extend extensive loans to aid new immigrants settling in the state of Israel, according to Ben-Gurion’s â€Å"Law of Return†. Sixty-five million US dollars was lent to the fledgling state to strengthen Israeli infrastructure. When these funds were used to construct homes for Jewish settlers, where thousands of displaced PalestiniansShow MoreRelatedSuper Power Involvement in the Middle East1401 Words   |  6 PagesThe superpowers, namely the USSR and US were in engaged in a war by proxy, which is very easy to identify if you analyze the conflicts in the Middle East from 1948 until, and including, the Yom Kippur War of 1978. The superpowers would employ tactics such as supplying their various ‘allies’ in the Middle East with weapons and finances which would afford them the ability to engage in the many conflicts that took place in that period such as the Suez Crisis, Six Day War and the Yom Kippur War. AllRead MoreTo What Extent Was the Middle East Conflict between 1948 and 1978 Fuelled by the Interests and Concerns of the Superpowers in the Region2093 Words   |  8 Pagesthe Middle East conflict between 1948 to 1978 fuelled by the interests and concerns of the superpowers in the region? From 1948 to 1978, in the Middle East, the two superpowers at the time the USA and the USSR were trying to exert their spheres of influence in the Middle East. Each superpower supported different sides to the conflict with the USA and the West supporting Israel and any other Arab country that saw the spread of communism as a threat and the USSR supporting the Arab states that wantedRead MoreConflict in the Middle East between 1948 and 19782760 Words   |  11 PagesBetween 1948 and 1978 conflict erupted between the Israel and numerous Arab states such as Egypt, Syria, and Jordan. The conflict of the Middle East began shortly after Israel was declared a nation by the United Nations after world war two. The Middle East is an area of great strategic importance. It contains vital trade routes such as that of the Suez Canal, and is rich in oil or â€Å"black gold†, one of the most important resources of the world, and vital for a country to operate. The two super powersRead MoreCo nflicts in the Middle East between 1949 and 19731987 Words   |  8 Pagesthe conflict in the middle east between 1948-1973 was not purely fuelled by the interest and concerns of the superpowers but rather of a series of conflictual incidents, aswell as the main wars that took place from the years from 1948-1967 such as the: 1948 War, The Six Day War of 1967 and the Yom Kippur war of 1973. But although the conflict was not fuelled by the superpowers, the influence of the superpowers and the reach of the superpowers into the Middle East was evident in the years both priorRead MoreThe Arab-Israeli Conflict1427 Words   |  6 PagesThe Arab-Israeli dispute is among the centermost issues facing the Middle East today. The conflict itself has spawned a number of wars, myriad militant skirmishes, and several embargos, as well as a lasting peace between Israel and a number of its former opponents. The conflict today is waged primarily between Israelis and the Arab Palestinians that inha bit Israeli territory. The Arab-Israeli dispute is rooted in the separate movements of Zionism and Arab-nationalism. Zionism is an historical movementRead MoreAnwar Sadat and the October War906 Words   |  4 PagesVarious people have made significant contribution in defining the world order. Such contributions sometimes take extremist viewpoints that almost draw parallel lines between varying ideological standpoints that have informed world politics for many years. One such person is Anwar Sadat, the former president of Egypt. President Sadat took over after the demise of President Gamel Abdel Nasser in the year 1970, and led Egypt for eleven years. He attempted to reclaim the Sinai Peninsula which had beenRead More Egyptain Foreign Policy In Regards To Israel The United States.3624 Words   |  15 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The History of the conflict in the Middle East is long and well documented. To both, and to many biased observers the history of the Egyptian/Israeli conflict is very one sided, with one government, or one people causing the continued wars between the two neighboring s tates. But, as any social scientist of any reputation will state, all international conflicts have more than one side, and usually are the result of events surrounding, and extending over the parties involvedRead MoreArab-Israeli Conflict Essay1762 Words   |  8 Pages Arab-Israeli Conflict During the First World War (1914-1918), Britain met with problems concerning promises made, yet not being kept. Britain, knowing that it needed all the help it could get against the German allies, promised land to people who desperately wanted it. However, as it was revealed Britain had no intention of honouring their word. The first promise to be made was to the Arabs, in a desperate attempt to overpower one of the countries the British wereRead MoreCamp David - Case Study6041 Words   |  25 Pagessurprise attack just three years before, set the stage for a peace process that would culminate sixteen months later in the Egypt-Israeli Peace Treaty. The pivotal point in this process came in September 1977 when President Carter brought Sadat and Israeli Prime Minister Menachem Begin to the table and helped to hammer out the Camp David Accords. What factors caused these two players with seemingly incompatible interests to agree to a stable peace on behalf of their nations? There have been many attemptsRead MoreTheoretical Background for Nuclear Proliferation in the Cold War Era2555 Words   |  10 PagesCold War Era If one were to believe that an official written history of North Korea during the past few years, the political developments in North Korea after 1945 and until the date entire communist movement seem to have been relatively simple. In 1948, in the result of nuclear bombs crashed in Hiroshima and Nagasaki, a requirement for non-proliferation of nuclear weapons appeared based on their frightening critical power. The U.S, Canada, and the U.K. recommended establishing a commission of nuclear

Friday, December 13, 2019

Grade 10 Cells and Cell Specialization Review Free Essays

Cells, Cell Division, and Cell Specialization Fundamentally Different Types of Cell Prokaryotic Cell- single celled: only DNA+ structure (â€Å"before nucleus†) E. g. zygote-complete DNA Eukaryotic Cell-multi-celled (â€Å"after nucleus†) ProkaryotesEukaryotes DNAIn â€Å"nucleoid† regionWithin membrane-bound nucleus ChromosomesSingle, circularMultiple, linear OrganellesNoneMembrane-bound organelles SizeUsually smallerUsually larger- 50 times OrganizationUsually single-celledOften multicellular Sexual ReproductionNoneMeiosis: Combination of DMA from 2 cells 3 postulates of cell theory (Created by Schleiden, Schwann) . We will write a custom essay sample on Grade 10 Cells and Cell Specialization Review or any similar topic only for you Order Now All living things are composed of cells 2. All cells from pre-existing cells (e. g. through cell division) 3. Cells are the basic functional units of living organisms Functions of organelles OrganelleIn business termsFunctions CytoplasmPlace to work-suspends organelles -stores substances that are needed for later -many chemical reactions take place CytoskeletonPlace to work-transports vesicles and organelles -determines cell shape E. g. while blood cell: uses it to reach and swallow bacterium Ribosome/ EnzymesWorkers-makes proteins that enter the ER for modification NucleusThe boss-protects DNA chromosome: large continuous piece of DNA, containing many genes -gene: many sets of instructions on a chromosome, make functional products -nucleolus: region of DNA that codes ribosomes -nuclear pore: holes in a nuclear membrane Endoplasmic Reticulum Internal transportation-transports materials throughout the cell with its branching tubes and pockets -brain: assists with production, release of hormone -muscles: involved with muscle contraction Golgi ApparatusExports transportation-collect and process materials to be removed from the cell -make and secrete mucus Cell MembraneSecurity/ export/import-support the cell allow some substances to enter while keeping others out (semi-permeable) Chloroplasts Cash flow-absorb light energy for photosynthesis? the process of converting carbon dioxide and water in glucose and oxygen using chlorophyll MitochondriaSpender of cash-make energy available to the cell -contains enzymes? convert stored energy into a easily usable form ( cellular respiration) LysosomesWaste removal/ recycling-digestive system of cell? break down waste from both inside and outside the cell Vacuoles Storage-contain substance, removing unwanted maintaining internal turgor pressure within the cell Differentiating between plant and animal organelles AnimalsPlants Lysosome: present in all animal cells but not allCell Wall: provides structural support, prevents cells from rupturing, outside of cell membrane Centrioles: involved in cell divisionChloroplasts: absorb light energy for photosynthesis? the process of converting carbon dioxide and water in glucose and oxygen using chlorophyll Vacuole: a portion of the cell membrane may turn inside out to form a vacuole to digest the engulfed objectVacuole: controls turgor pressure, much larger Reasons who cells must divide 1. Reproduction -all cells use division to reproduce -single celled organisms: split to form new organism (asexual reproduction) -multi celled organisms: 2 parental cells combine to form new organism (sexual reproduction) 2. Growth -transport of nutrients and waste across the cell limits cell size (diffusion: from highly concentrated areas to lower concentrated areas) -movement of chemical occurs by diffusion? cells get too large, chemical and water can’t move fast -only way to get bigger and still function properly is to add more cells 3. Repair/Regeneration -needed to stay alive E. g. kin cells replaced daily, red blood cells replaced ever 120 days, breaking bones or cuts and blisters: new cells needed to fill the gaps -replaces lost cells Why do cells specialize? Cells have exact same DNA in its nucleus? location and chemical messages from other cells activate certain genes. As a result each cell has a unique function in which they must perform Types of stem cells â€Å"Undif ferentiated† Totipotent-â€Å"embryonic† stem cells E. g. zygote ?Completely undifferentiated E. g. cells from first few divisions after fertilization ? Can become any type ? Destroys the embryo when collected Pluripotent- â€Å"adult† stem cells E. g. trophoblast Already partially differentiated and located in specific body tissues E. g. bone marrow, umbilical cord ? Can become many types, but not all Multipotent ? Can only differentiate into a limited range of cell types Cancer- What and how it forms What: When genes that control the duration of interphase get mutations (random changes in DNA code) that causes a cell to grow out of control. As a result it forms a tumor (lumps of cells) that doesn’t fully differentiate or function properly, using valuable resources Tumor Types 1. Benign (non-cancerous): cells don’t interfere or invade other cells, but large masses can crowd nearby tissues 2. Malignant (cancerous): interferes or invades other cells, nearby tissues and potentially mestasize Mestasize: process of cancer cells dividing and going to other places in the body by breaking away from an invasive primary tumor, forming additional secondary tumors Causes of Cancer 1. Cellular: DNA is copied improperly during S phase of cell cycle 2. Environmental: mutations caused by carcinogens (E. g. chemicals, energy, some viruses) Methods of Screening Cancer -Pap smear (cervical cancer) -Mammogram (breast cancer) -Colonoscopy (colorectal cancer) -PSA blood test (prostate cancer) -Self-Examination Biopsy: removal of body tissue for laboratory examination (E. g. taken with endoscope) Methods of diagnosing cancer -Endoscopy: Camera and tissue extractor -X-ray: uses radiations to get images of tissues -Ultrasound: uses sound waves to create images of soft tissues -CT/Cat Scan: Computer Axial Tomography creates #. D images MRI Scan: Magnetic Resonance Imaging creates #. D image using magnetic fields and radio waves and computer analysis Different methods of treating cancer -Surgery: physically removing -Chemotherapy: treating with a series of drugs that target rapidly dividing cells -Radiation: killing cancer cells with target radiation Biophotonics: uses beams of light to detect and treat cancer Different parts of the cell cycle- Description Interphase: -period before a cell divides -longest part of the cycle (3/4 of its time) -cell grows, performs daily functions and chromosomes are duplicated S-Stage of Interphase Strands of the SNA are copied but remain attacted to the original protein Mitosis: process by which all cells divide (to divide up the DNA that has been copied and create 2 identical cells each with a complete set of chromosomes Prophase: duplicated chromosomes shorten and thicken (chromatin begins to condense by supercoiling, wrapping around protein balls -nuclear membrane starts to dissolve) -spindle fibres (made of microtubles) form -centrioles move to opposite ends (poles of the cell) Metaphase: -double stranded chromosomes line up along the equator (middle of the cell) Anaphase: -each double stranded chromosome splits and the single stranded chromosomes travel along the spindle fibres to opposite e nds of the cell -sister chromatids get pulled apart Telophase: -chromosomes reach the opposite poles of the cell and become longer and thinner -new nuclear membrane forms around each set of chromosomes -spindle fibres disappear -supercoiled DNA begins to uncoil to form chromatin again Cytokinesis: -division of cytoplasm and cellular organelles (pinching off to form individual cells) Plant cells: grow a new cell plate built with proteins to form a new membrane) Result: mother cell splits in half to form 2 daughter cells Drawing the cell cycle How to cite Grade 10 Cells and Cell Specialization Review, Essay examples

Monday, December 9, 2019

Volkswagen Viral Marketing for Volkswagen - MyAssignmenthelp

Question: Discuss about theVolkswagen Viral Marketing for Volkswagen. Answer: The model Citi Golf by Volkswagen was introduced in the country in the year 1984 and this car had the topmost demand in the market South African market as it was economical as well as it served all the demands of the customers of the country. But due to some major rules and regulations of the government of the country and also due to lack of safety on the part of the car, Volkswagen had to stop the production of this car and for that a campaign was announced for the people of South Africa in order to say goodbye to this car model. The campaign that was arranged by Volkswagen was based on a traditional approach and was a past oriented campaign. In todays world, the campaigns are not generally based in the past oriented features or the products of the company but this particular campaign from the part of the Volkswagen was based in the past and featured Citi Golf as a part of the campaign which was getting withdrawn from the South African market. This campaign was arranged with a motive to create brand recognition on the part of the customers of Volkswagen and an attempt was made to reach the customers perceived value of the services and the product value that is provided by the brand (Theron, 2012). As, with the closure of this particular product in the market, Volkswagen was planning to launch a new premium version of the same product, thus a campaign based on the past product, which is Citi Golf was arranged to create the demand for the premium version of the same product. Also, with the help of this particul ar campaign, the last few models of the Citi Golf was sold in the market with the help of the auction which states that fact that the price that was spent in the campaign by Volkswagen had paid off with the auction of the last few models of car and at the same time the promotion of the new premium version of Citi Golf was done in the market. Ogilvy, a partner of Volkswagen promotion in the South African market also helped a lot to promote the campaign that was organized by Volkswagen in the market with the help of different types of communication process through social media and also organized various places across various towns of the country in order to stop there so that people of the country who are emotional about the product, can sign their goodbye message on the car and be a part of the campaign (Ogilvy, 2013). There was also live recording that was telecasted in new channels and for all the promotion that has been done throughout the country; ZAR 16 million was the income from the special edition of the Citi Golf which states that fact that price played an important part in the campaign. For the success of a campaign, there are various methods of quantitative as well as qualitative measures that can be used in order to determine its success. The campaigns are conducted in order attract the potential customers of the organization towards the product and the services of the organization and for that reason, the outcomes of the campaigns are very significant to determine whether the results of the campaign are positive or negative. The following ways can be used in order to evaluate the effectiveness of a campaign which is mentioned below: Qualitative Measures: The qualitative measures that can be sued in order to measure the effectiveness of a campaign are mentioned below: Brand Recognition: Brand recognition on part of the organization can be a qualitative measure of the campaign that has been done by the organization (Zvilichovsky et al., 2015). The measurement of the brand recognition can be done after the campaign had taken place and when the customers are able to identify the brand easily it can be said that the brand recognition on the part of the customers has increased with the help of the campaign and this is one of the main qualitative measures of the campaign. Customer Perception: The campaign on the part of the organization can also change the perception of the customers on the part of the brand (Bign et al., 2012). After the campaign the perception of the customers towards the brand can be calculated and when in calculation, it has been found that the perception of the customers are positive towards the brand, it can be said that the campaign is successful and this is another way of measuring the perception of the customers. Quantitative Measures: Apart from the qualitative ways to measure the effectiveness of the campaign, there are also quantitative ways with the help of which the effectiveness of the campaign can be measured which are mentioned below: Sales: The marketing campaign of an organization focuses upon increase of the sales of the company services and the products and for that reason, the sales can of the company should be checked after the marketing campaign and if there is an increase in the sales of the organization, it can be said that the marketing campaign is successful, as in the case study, it can be seen that with the help of the marketing campaign of Citi Golf, the last few models got sold in high rate in the auction. Revenue: Revenue is also an important determinant of the positivity of the campaign that takes place on the part of the company. The higher the revenue of the organization in the end of a financial year in which the campaign had taken place, the higher is the positive effects of the campaign that it had on the customers of the organization and the revenue determines the quantitative measurement of the campaign (Parente et al., 2014). With the help of the viral making campaign, Volkswagen is able to promote the premium model of the Citi Golf model of the brand which is extremely popular in South Africa. In order to make the campaign for the goodbye tour of old Citi Golf model a viral one, the company made a lot of effort to have an impact of the emotion of the customers of the organization. As de to some regulations of the South African Government and due to lack of road safety, the most popular car in South African roads were pulled off from the market, Vlkswagen with the help of Ogilvy, the promotion partner of the company arranged a campaign in the country where social media promotion was off course there along with promoting the brand over the televisions news channels and also through YouTube videos. The customers of the brands were attracted over to sign their messages for biding a goodbye to the most popular and favourite car of the country and this was arranged in various towns throughout the country (Gree nhouse, 2014). There was also a huge travel route which was designed by Ogilvy which the last manufactured Citi Golf in the country travelled and some special edition pieces was then kept for sale with the help of the auction which helped the company to earn a lot of money in the last few cars of the company. The signature and the messages of the emotionally attached customers also engaged the customers of the brand physically towards the campaign and that is the reason the campaign went viral over the country and also in the internet with the help of the social media site page creation and also through the live telecasting of campaign in YouTube. As the customers of the country are attached to this particular brand emotionally, the launch of the premium segment of this particular model is a superior idea from the managing director David Powel. Thus, running the campaign on the basis of the emotional upsurge of the customers at the correct time made the campaign go viral and it also helped the brand to sale the last few products of the particular model at high price at auction which is a positive aspect which was played by the viral marketing campaign (Denning, 2015). In large organizations such as Volkswagen, the marketing strategy of the company should be designed in such a way that it fulfils the objectives of the company. The marketing manager have various responsibility to formulate the marketing strategies of the organization which can fulfil the company objectives and for that reason, there are a variety of steps that the marketing managers need to follow: Firstly, the marketing manager views the objectives of the company and tries to formulate the marketing strategy in line with the company objectives (Lantos, 2015). Secondly, it should be known to the managers that what is the product of the company and what services does the company produce in order to segment the market according to the customers and target the customers of the organization. Also the positioning of the products are done by the marketing managers depending upon the products that the organizations manufacturing. For instance, when the product is a fuel efficient car, then the target is the medium and lower segment of the economy. Thirdly, the marketing mix of the company is designed by the marketing managers as per the budget that has been allocated to the manager and for that reason; the managers also have to depend on the product specification and the amount of product that will be manufactured (Fifield, 2012). Fourthly, the marketing promotional activities depend on the market that the company tries to reach for the sale of their products and for instance, if the company tries to reach a market of short number of customers, then the promotional activity that will be used by the marketing managers can be local newspapers, local television channels and so on, while a huge market can be captured with the help of promotional activities through social media and television or radio. Social networking is a buzzword in the 21st century and it is full of people from younger generation as well as people from older generation (Erdo?mu? and Cicek, 2012). Social media sites like Facebook is hugely populated and there are many organizations which promotes there campaign with the help of the social media sites and the campaign Goodbye Citi Golf was also promoted with the help of Facebook which helped it a lot to get popularity. With the help of the creation of the pages in facebook, the marketing campaign attracted the customers from all over the country and especially the youths of the country took part in the campaign as the youths are there in large number in facebook. There are various benefits of facebook marketing campaign that helped Volkswagen which is mentioned below: Firstly, the marketing campaign that occurred in Facebook and was conducted by Volkswagen and their partner Ogilvy was promoted in a very low cost, as the cost of promotion of campaign is very low in facebook and it helped Volkswagen to save their cost. Secondly, with the help of the interaction with the community and the customers with the help of the facebook pages, Volkswagen was able to promote the campaign more and this helped in the popularity of the campaign. Thirdly, with the Goodbye Citi Golf campaign, Volkswagen was removing their old version of the Citi Golf model and was launching the premium version of the car and it was discussed with the prospective clients about the prices, specs and other features of the premium car that was about to get launched with the help of facebook page. Lastly, facebook likes and shares helped Volkswagen a lot to spread the awareness about the campaign to the potential customers of the country and thus it can be said that Facebok played a pretty important role in the promotion of the campaign Goodbye Citi Golf. The long term consumers was also affected by the campaign that was prompted with the help of Facebook as they are emotionally attached with the brand and it can be said that in spite of being a long term customer, the departure of their favourite model of the car brought sad news to them, but at the same time the launch of the premium segment news of the car brought a joy to their mind with the help of the social media site announcement (Hortlik, 2014). References: Theron, W., 2012. The impact of new media on motoring journalism in South Africa (Doctoral dissertation). Ogilvy, D., 2013. Ogilvy on advertising. Vintage. Zvilichovsky, D., Inbar, Y. and Barzilay, O., 2015. Playing both sides of the market: Success and reciprocity on crowdfunding platforms. Bign, E., Currs-Prez, R. and Alds-Manzano, J., 2012. Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception. European Journal of Marketing, 46(3/4), pp.575-594. Parente, D. and Strausbaugh-Hutchinson, K., 2014. Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Greenhouse, S., 2014. Volkswagen vote is defeat for labor in South. New York Times, 14. Denning, A., 2015. The People's Car: A Global History of the Volkswagen Beetle by Bernhard Rieger (review). German Studies Review, 38(1), pp.206-208. Lantos, G.P., 2015. Consumer behavior in action: Real-life applications for marketing managers. Routledge. Fifield, P., 2012. Marketing strategy. Routledge. Erdo?mu?, ?.E. and Cicek, M., 2012. The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, pp.1353-1360. Hortlik, J., 2014. International Communication Strategies of Volkswagen.

Thursday, December 5, 2019

ICT Developments - Ethical - Social - and Legal Issues- myassignmenthelp

Question: Discuss about theICT Developments, Ethical, Social, and Legal Issues. Answer: ACS Codes of professional practice are principles for setting guidelines for acceptable methods of practice within information technology industry. In the ICT all software development has to be carried out following established codes of conduct. Given that the company paid for the usability testing and that employees are bound by the terms of the contract signed, they are free to leave the usability test. According to the codes of practice enhancement of quality of life, development of ICT has some negative impacts that an ethical approach to the work can help mitigate these effects. In accordance with these values, the entity needs to protect and promote the health of those affected by their work. If in the course of the usability test the health and safety of those involved are put at risk they are free to leave it. The entity is required to understand and give due regard to those who are affected by their work by increasing the feeling of personal satisfaction and controlling those affected. In a case where these values arent taken into consideration, the team members can leave the usability test (Bowern Weckert, 2006). Moreover, the interest of the public should come before those of the business hence any conflict should be resolved in favor of the public interest. The business is required to enhance the quality of lives of those affected by their operations. The internal team doing the system testing needs to be made aware of any conflict of interest that the business may be faced with and advised accordingly. (Barry and Sachdeva, 2004) The linguistic devices that the prime minister uses in his speech are as discussed in the following paragraphs. First, repetition. Repetition consists of phrases, words that have been repeated to add emphasis or power to the subject matter. A carefully planned and executed repetition increases the effectiveness of a message. The use of repeated phrases in a speech creates a greater familiarity with the message resulting in gradual agreement. The speaker uses frequent repetition of emotionally charged phrases such as we are sorry to the affected persons and when urging the Australians to focus on the future. This allows him to reinstate his contention to remind the audience of the urgent issues to which he is attending to (Miller, 2006). Parallel sentence structure refer to those sentences are similar in structure. This similarity makes it easier for listeners to concentrate on the message being passed across. The speaker uses this device for instructions when he asks Australians to embrace a future where all are equal partners with equal opportunities (Bamberg, 2007). Anaphora is another device that was used by the prime minister in his speech. It is a technique of emphasizing words by repeating them at the beginning of adjacent clauses. The speaker used "we are sorry" which was repeated at the end of each sentence. He also used anaphora when concluding his speech. He repeats the phrase "future (Hinrichs, 2006) Lastly, emotive language has been used which may make the listeners have an impression that he is aware of the sufferings of the stolen generation. This is manifested when he apologizes for the pain and sufferings of the stolen generation. This language may convince the audience of his intentions to make up for the mistakes done by the past government. (Drew Holt, 2008) Procrastination refers to putting aside something to be done at a later date. Examples include postponing reading for an examination for movies then study the night before the exam. This a real life example that happened to me whereby I had to wait to forgo my studies for entertainment, later to realize that I had utilized time that I could have used for revision. Report on Leadership Description Week 1-3 Learning Describe Some are born leaders, but others are made leaders. In my three weeks of learning, I was appointed the leader of my group to tackle an assignment. I knew I had to lead by example and so I made sure that communication was done early enough.I encouraged my members to do their research on time and eventually we did a comprehensive report that enabled us to score highly in the assignment Explore All leaders require some skills for them to interact with their members. Leaders need to be able to communicate with members on what they want to achieve and give them direction. In addition, confidence is another skill that enables leaders to maintain the morale of the members when faced with setbacks. For members to work hard and produce quality content .leaders need to be committed showing that hard work is required at all levels. Positive attitude is important for the success of any group hence leaders should possess as it keeps the energy levels of members up (Mumford Fleishman, 2010) Evaluate Succeeding in leadership requires cooperation among the members. Their contributions need to be taken into account. Higher levels of performance are often achieved by enabling members to feel they have a say in how things are to be done. Leaders need to be mindful of other leaders, mentors because they can learn from them (Crebert Cragnolini, 2014). Plan From what I have learned, leaders need to be trained on the leadership skills to perform their work effectively leader should be geared towards not only the development of the team but individuals constructs as well. True leadership is about pushing people to do what they wouldn't do on their own. References Bamberg, M. G. (2007). Positioning between structure and performance. Journal of narrative and life history, 7(1-4), 335-342. Barry, L., Blair, P. G., Cosgrove, E. M., Cruess, R. L., Cruess, S. R., Eastman, A. B., ... Sachdeva, A. K. (2004). One year, and counting, after publication of our ACS Code of Professional Conduct. Journal of the American College of Surgeons, 199(5), 736-740. Bowern, M., Burmeister, O., Gotterbarn, D., Weckert, J. (2006). ICT Integrity: Bringing the ACS Code of Ethics up to date. Australasian Journal of Information Systems, 13(2). Crebert, G., Bates, M., Bell, B., Patrick, C. J., Cragnolini, V. (2004). Developing generic skills at university, during work placement and in employment: graduates' perceptions. Higher Education Research Development, 23(2), 147-165. Drew, P., Holt, E. (2008). Figures of speech: Figurative expressions and the management of topic transition in conversation. Language in society, 27(4), 495-522. Hinrichs, E. (2006). Temporal anaphora in discourses of English. Linguistics and philosophy, 9(1), 63-82. Miller, J. H. (2006). Ariadne's Thread: Repetition and the Narrative Line. Critical Inquiry, 3(1), 57-77 Mumford, M. D., Zaccaro, S. J., Harding, F. D., Jacobs, T. O., Fleishman, E. A. (2010). Leadership skills for a changing world: Solving complex social problems. The Leadership Quarterly Bamberg, M. G. (2007). Positioning between structure and performance. Journal of narrativeAnd life history, 7(1-4), 335-342. Barry, L., Blair, P. G., Cosgrove, E. M., Cruess, R. L., Cruess, S. R., Eastman, A. B., ... Sachdeva, A. K. (2004). One year, and counting, after the publication of our ACS "Code of Professional Conduct." Journal of the American College of Surgeons, 199(5), 736-740. Bowern, M., Burmeister, O., Gotterbarn, D., Weckert, J. (2006). ICT Integrity: Bringing theACS Code of Ethics up to date. Australasian Journal of Information Systems, 13(2). Crebert, G., Bates, M., Bell, B., Patrick, C. J., Cragnolini, V. (2004). Developing generic skillsAt university, during work placement, and in employment: graduates' perceptions. Higher Education Research Development, 23(2), 147-165. Drew, P., Holt, E. (2008). Figures of speech: Figurative expressions and the management ofTopic transition in conversation. Language in Society, 27(4), 495-522. Hinrichs, E. (2006). Temporal anaphora in discourses of English. Linguistics and philosophy , 9(1), 63-82. Miller, J. H. (2006). Ariadne's Thread: Repetition and the Narrative Line. Critical Inquiry, 3(1),57-77 Mumford, M. D., Zaccaro, S. J., Harding, F. D., Jacobs, T. O., Fleishman, E. A. (2010). Leadership skills for a changing world: Solving complex social problems. The Leadership Quarterly

Monday, December 2, 2019

Ode On Grecian Urn Essays (406 words) - Ode On A Grecian Urn

Ode On Grecian Urn The second stanza in Keats' "Ode on a Grecian Urn" begins with the statement, "Heard melodies are sweet, but those unheard/Are sweeter." Keats views art as something that is eternal and lets you experience what's happening in the painting. While he cannot actually hear the music of the young man's pipes, he can just imagine how sweet the melody would sound. If one was to hear music played, it would only please him for the duration of the song, but in looking at a painting of a youth playing pipes one can take pleasure in it every time he looks at the painting. Of course, in Keats' time there were no CDs or cassettes. In the same stanza, Keats speaks of the young man's lover. He tells the youth that although he is so close to his lover but cannot kiss her, he shouldn't be upset because they will always love each other and they will never grow old and ugly. Keats treats these painted characters as real people, as if they were living in their own little world confined to the edges of the urn. He percieves art as something that is better than real life. Keats goes on to discuss some trees whose branches, he remarks, can never be bare. They will always exist in Spring - always green. Keats enjoys the fact that nature remains the same, and in this particular painting, in its most beautiful state - Spring. The two lovers will always be in love and will always have passionate symptoms including fever, heavy breathing, and dry mouth. He gives very real, very human qualities to these two painted beings. Then in stanza four, Keats describes a religious sacrifice of a cow. But he goes on to contemplate where all of these religious people came from. "What little town by river or sea shore,.../...Is emptied of this folk, this pious morn?/ And, little town, thy streets for evermore/ Will silent be; and not a soul to tell/Why thou art desolate, can e'er return." He goes far beyond the reaches of the actual painting, and wonders about how the now empty village will forever remain silent and desolate. Keats ends the poem by telling the painting that it will live on to serve as a friend to other generations when his generation is long gone and dead. By using his imagination in interpreting this painting, Keats shows us what he thinks about art. A work of art can mean different things to people, but it remains for many generations to take from it what they will.